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Will Instagram Influencer Marketing Start to Decline

Will Instagram Influencer Marketing Start to Decline

Is Instagram Influencer Marketing Still a Powerful Tool?

If you use Instagram, you’ll know you don’t need to scroll for long before you find a post promoting a product with #ad at the end of it. This is commonly known as Instagram influencer marketing, where users with a large following (usually celebrities) are paid to become brand advocates and encourage their audience to convert or buy.

With the hype about Love Island at the moment, and ex-islanders already promoting vitamins they probably don’t use and clothes from brands like Miss Guided, it got us thinking. Will Instagram influencer marketing effectiveness decline?

We’re all wising up to the fact they promote a product because they get paid, not because they like it, but will this stop us buying what they encourage us to?

The growth of social media has triggered influencer marketing. There’s no doubt about it that Instagram is an incredible marketing tool, boasting around 800 million accounts.

How Instagram Proves Its Worth as an Influencer Platform

1. Increasing Brand Awareness

2. Instagram Influencer Marketing Brings Honesty

Often, influencers are promoting a product through their positive personal experience of using it. Whether they have or haven’t actually used it, their following includes loyal fans who hang on to every word they say. With this in mind, influencers are powerful in the sense their impressionable following could believe what they ever they say about the product or service they’re promoting, encouraging them to make a purchase.

3. Instagram’s Impressive Engagement Rate

So, in perspective, Instagram’s high engagement rate means it’s the go-to-platform for influencer marketing. A higher engagement rate means more return on investment, ROI, for the brand who are promoting their product via the influencer.

Our Verdict

For now, Instagram influencer marketing is thriving. Influencers have shown no signed of slowing down, yet, so we’ll probably be seeing plenty more teeth whitening promotions for the foreseeable future.

Perhaps as consumers are exposed to more and more promotional content they’ll grow tired of it. But this will simply call for more innovative promotions to keep Instagram influencer marketing alive.

We’d love to know what you think; do you convert or buy from Instagram influencers?

You can check out our previous Instagram posts here:

Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.

Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).

120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN

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