Why is it Necessary to do Social Media Marketing
Born in 2005, Facebook has emerged of being a 9.2 billion company in 2017, proving it the fastest growing digital marketing tools. In the same way, being a prospective marketer in China, you will be simply impressed to know that almost one forth of Chinese population are associated with social channels and this number is increasing at its fastest pace.
Incidentally, all western social media sites from Facebook to You Tube and Twitter to Instagram are banned in China by its national policy. However, you can get a series of sites such as WeChat, Weibo, Youku and others, which are designed homogeneously to help you get higher traffic, increased conversion, high yield, and cost-effectiveness making your social media marketing in China a moneymaking project. Therefore, including SMM as a major part of your digital marketing plan is a must-have marketing strategy to avail its best benefits.
Importance of Social Media Marketing in China
Improved Brand Awareness
When it comes to the need of building brand awareness, social media networks are just beyond compare marketing tool. It has proven its prowess to make your brand recognized, even to global consumers, which is, in essence, the first objective and key to business success. Even though, just signing in the sites enable you to become global, however, when intended to business development, think of hiring expert services that help make your endeavor dynamic, and constructive. Three must-have steps:
• Choose the specific social sites considering your product type and audience;
• Great presentation integrated with visuals, videos, images that appeals your consumers;
• Real time based 2-way communication with potential customers that helps in faster conversion;
Cost Effective Marketing Tool
Opposed to all marketing mediums, social media marketing in china is likely to be a gainful and economic way to present your product in global marketplace. Even though, creating an account in social sites is free, when the objective is business promotion, consider paid ads on the networking platforms, which are extremely affordable and enable you to enjoy much higher ROI on what you invest.
Engage with Potential Consumers
Perhaps one of the best advantages of social media marketing in China is the scope of interacting with potential audience. Face to face, communication helps built customer confidence on your product and services. While talking to them, you can make their confusions clear, suggest product options, as well highlight much better than text message. This helps winning their hearts, transform them as your buyer, and accordingly valued customers.
High Customer Satisfaction
Customer satisfaction is the core to thrive in business arena. And, from that viewpoint, the role played by social media marketing in China is immense. Importantly, social media is a great digital tool that brings together your customer and you in a common podium. With this, it offers you the opportunity to perform the role of your company’s ambassador, talk to them directly or through customized messaging. A custom-made communication makes higher impact than off-the-rack programmed message. You can uniformly take the client’s concern right away, which eventually makes your customer satisfied about your product and services.
Increased Traffic and Higher SEO Ranking
Social media platforms enable you to get increasing traffic to your website. Following a communication through social site, typically to know more about your company profile, products, and services, the potential buyers visit your website. With embedded link of corporate website in social media pages, they simply click on it making it popular in the eyes of search engine too.
Higher SEO Ranking
Undeniably, to secure higher-ranking social media pages have established ideal. Similar to Google, one of the key concerns of Baidu Advertising, the No1. Search engine in China is consistency, integrity, and viability of your website that signals the search engine to uplift rank. When you go for PPC bidding in Baidu, it offers you cost per clip based on your quality score, which embraces your reliability to search engine. In addition to the above, SMM helps by uplifting brand loyalty, enhance market awareness, and make your venturing in China a grand success.