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What is Social Media Marketing? Different Types of Social Media Marketing

What is Social Media Marketing?

Social media marketing is a process of getting traffic or conversions from social media channels including Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.

Social Media Marketing is no longer only about getting traffic or conversations but now an effective channel for customer acquisition, remarketing and customer retention. It is also the best digital marketing channel to build online reputation and credibility among the users to trust your brand. In addition, due to large fan following on social media, you can easily sell your products or services to the target audience.

So after learning what is social media marketing, check out the interesting facts about social media channels.

Image Credit- Page Traffic

So if you aren’t targeting social media marketing in your marketing goals, then you are losing your potential customers.

Benefits of Social Media Marketing

Now that you have learned what is social media marketing it’s time to know the numerous benefits of social media marketing. So check out the top ten benefits of social media marketing.

Different Types of Social Media Marketing

It is the process of promoting your products or services using free tools provided by each social media profile to build a social community and interact with them. In fact, you can share the posts and respond to comments on social media profiles including Facebook, LinkedIn, Twitter, etc. For better results, you need to optimize the social media profiles by following the tips.

2. Paid Social Media Marketing

Paying to display adverts for text, image, video, etc or sponsored messages to social network users based on targeting method like demographic, behavior, etc. A cost is involved based on the type of ad format used. A list of main social Media channels for paid marketing are as follows-

Useful Social Media Marketing Tips to Grow Your Brand or Business

Here are useful social media marketing tips after knowing what is social media marketing to improve your social media efforts and grow your brand.

So plan your social media marketing strategy today!

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Shruti Panwar

Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.

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Freelance Digital Marketer, Certified Content and Inbound Marketer and Blogger of Rank Digitally, a site based on Digital Marketing Tips & Techniques.
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