Watanabe Floral celebrates 75 years serving Hawaii’s community

Sponsored by Watanabe Floral

Watanabe Floral, Inc. is celebrating 75 years of bringing happiness and joy to Hawaii with flowers! Its main showroom along Nimitz Highway has evolved over the years and so has the company itself. But it has never veered away from its mission: to brighten someone’s day with a beautiful floral arrangement.

Flowers bring a special sentiment to any event in our lives; elegance to a wedding; sympathy to a celebration of life; tenderness to a birthday or anniversary. Watanabe prides itself on helping its guests express their feelings. They are committed to making your occasion exceptional and unique for you!

Watanabe has a long history in the islands. In 1945, Ernest Watanabe, a soldier stationed in Brisbane, Australia, passed the time growing flowers outside his barracks. Missing his fiancé, Shizue, led him to think of all the romances that would need to be rekindled at the war’s end. Upon returning from the war, Ernest, alongside his parents and new wife, began growing roses as a business to returning soldiers and their loved ones.

Soon, Ernest started Watanabe Roses, a family business helping people to express their feelings. As his children grew, they worked in the family business as well. Helping to plant and grow roses was a part of their daily lives.

In 1974, Ernest’s son Russell, a student of business marketing, returned to the family business. Together they added a wholesale division and renamed the company Watanabe Floral. As demand from florists grew, the company began to expand. By the mid-80’s, Watanabe Floral began retail operations, selling directly to the general public.

Steeped in a rich past, Watanabe believes in the Spirit of Aloha, Love, Honesty, Teamwork, Communication, Superior Service, and ‘Ohana (Hawaiian for family). At the core of its beliefs is a dedication to Kina’ole or flawlessness. Watanabe believes in doing the right thing, in the right way, at the right time, in the right place, for the right person, for the right reason, with the right feeling THE FIRST TIME!

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