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Tropicana Sports: Creating a “Front Door” for Sports Betting | Chalkline Sports

About Tropicana Sports and Tropicana Atlantic City

Tropicana Sports is rooted in a rich history of regulated gaming. Tropicana Atlantic City has been a top destination in the state of New Jersey for the past three decades. Plush accommodations and over 125,000 square feet of gaming space make Tropicana AC the premier casino and resort experience on the Atlantic City Boardwalk.

Just this year, Tropicana completed over $200 million in renovations and additions. The hotel complex now includes over 25 restaurants, 25 shops, 20 bars and lounges, 4 pools and countless other amenities.

Plus, over 2,400 slot machines and 132 table games makes Tropicana AC one of the largest land-based casinos in the state.

The Opportunity

Following the legalization of sports betting in New Jersey back in June, Tropicana AC recognized several massive opportunities for 2018.

The Solution

In June 2018, Tropicana AC partnered with Chalkline Sports to deploy Tropicana Sports, a free-to-play sports gaming platform that would help identify, engage, and acquire potential customers prior to sports book launch.

Chalkline’s fun, simple Bettor Games functioned as the aforementioned “Sports Betting Front Door.” Our turnkey solutions gave Tropicana Sports the freedom to bring customized, regionally focused games to their customers, increasing both site traffic and depth of player engagement.

Key Features

Tropicana Q3 2018 Scorecard

Driving Results for Clients

“Chalkline got Tropicana’s Free-to-Play, live odds sports games up and running within weeks of the PASPA decision. this enabled the casino to get a jump on identifying and engaging potential sports bettors before the sports book was live.”

“The platform’s flexibility and the Chalkline team’s deep industry knowledge allowed us to push the envelope with custom games, leaderboards, unique contests and prizing that kept our players engaged and coming back week after week.”

“Chalkline should be an integral part of the go-to-market strategy for any property’s sports betting plan.”

Chris Capra
VP Online & Internet Marketing, Tropicana Entertainment Inc.

About Chalkline

Chalkline Sports provides turnkey solutions to acquire and engage sports bettors at scale for operators and media companies. We build simple, fun, mobile-first games for sports bettors of all experience levels. Then, we measure everything and deliver actionable data to our clients.

Learn more about our BettorGames and BettorBI tools.

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