Top 5 Biggest Marketing Automation Myths Explained and Debunked
Once anything gets big enough, some myths are bound to crop up surrounding it. Marketing automation is no different. There’s a lot of misinformation and “fake news” out there about marketing automation. How does the intrepid martech professional cut through all the marketing automation myths to get to the truth? With a little help from the pros, that’s how.
variety in the market that you’re sure to find a product that’s within your price range.
Marketing Automation is All Spam, No Substance
Again, this is actually pretty far from the truth. Marketers associate automation with those spam emails everyone hates, but in reality the emails sent from an automated system have the potential to be some of the most valuable. The automation behind a solution will be able to parcel out details about a lead (like what they’re clicking on in a message, their position, etc) and, in response, send them an email that is personal to them and contains content that will appeal to them. The best part? This functionality is pretty commonplace in the market. Any software worth its salt is going to have it.
Marketing Automation is a Cure-All for your Marketing Problems
Not even close. Naturally, we’re pretty big fans of marketing automation around these parts, but it alone is not enough to solve every marketing problem you have. Marketing software automatically performs tedious tasks that you were already doing, freeing up time team members may have spent on them. But that’s the thing: you need to be doing those things in the first place. The software can’t tell you how to do your job. So unless your only issue is that boring housekeeping work isn’t getting done fast enough, a solution can’t solve all your woes on its own.
Marketing Automation is Impersonal
Well it certainly can be, and there is some truth to this one. Low-effort automation efforts certainly come across as impersonal and robotic. But by the same logic, low-effort marketing in general seems impersonal. Putting in the effort to make your leads feel valued is going to go a long way. There’s a surplus of options for them out there, so your marketing, automated or not, needs to make the customer feel that your company is worth their time and money.