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Three things you must know before taking a marketing risk

Posted on October 9, 2018

Updated: October 3, 2022

When I think of brands with a reputation for taking marketing risks, financial institutions are not at the top of my list. Most aren’t on the list at all. That’s unfortunate because marketing risks, when executed well, can effectively differentiate your credit union or bank’s brand. Marketing risks take many forms, like using humor in …

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