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The Home Contractor’s Ultimate Social Media Marketing Academy – Digital Marketing for Contractors and Small Businesses

Posted on January 12, 2019

Updated: October 5, 2022

What is the Ultimate Social Media Marketing Academy?

It’s a webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!

The Ultimate Social Media Marketing Academy brings together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year – Google.

Over the last year, we’ve held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We’re humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We’ve learned a lot from all of you…namely the biggest marketing challenges that contractors like you face. We’re really looking forward to sharing solutions that can help you turn these challenges into successes.

Session 1: 11 Steps to Go From Facebook Likes to Leads

2.3 billion people now use Facebook every month, and 1.5 billion every day. Chances are your customers are on Facebook and you can reach them with these 11 simple steps.

Take notes and follow along with the presentation:

Session 2: Join the Conversation About Your Business on Nextdoor

Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended? We’ll show you how to join the conversation about your business and become a Nextdoor favorite.

Take notes and follow along with the presentation:

Session 3: How to Rock Your Houzz Profile

There’s a huge opportunity to get your business in front of customers online… Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.

Take notes and follow along with the presentation:

Session 4: Google & YouTube – The Big Social Network

With digital marketing constantly changing, there’s a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network…how can you use them for your business?

Take notes and follow along with the presentation:

Steve Eastlack

Steven is a Content Marketing Strategist for Surefire Local. With degrees in Marketing Management and Psychology from Virginia Tech, he works on both content marketing and social media for Surefire Local and it’s Advanced Social Media Clients. Through the use of developing a content strategy, writing monthly editorial calendars and content, and performance reports, Steven helps to build audience and brand awareness for Surefire and it’s clients across all digital platforms.

By Steve Eastlack | 1 week ago |   

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