The Best Tools For Planning Your Social Media Marketing Strategy
There are numerous great social media scheduling tools out there – depending on what your needs are, you’re sure to find the right options easily with enough research. However, when you also account for planning and all that entails – collaborating with numerous people (including clients), coming up with ideas and getting them approved, creating workflows – things start to get a bit more difficult.
In this blog post, I’m going to talk about some of the best tools for planning your social media strategy.
A good workflow will help you come up with better ideas for your social media campaigns (good collaboration often brings out the best ideas) and to make sure that everyone on the team (whether it’s your manager, a client, or simply your other team members) is on board with the proposed social media calendar/strategy.
Here are some of the best tools to help you create powerful workflows and better plan your social media marketing:
ContentCal is built specifically to aid in the planning and approval stages, as well as help you put together your entire social media calendar in one place (plus, it’s a social media scheduling tool too).
There are a few reasons why I had to put it first in the list: it’s super easy to use and set up (which is very important as you don’t want to lose time trying to understand how it works, especially when you’re collaborating with others who might not be as tech-savvy) and because it’s very versatile.
To start with, you can add your entire team, your managers, clients (and anyone else) to the tool; then, assign specific roles to each person so it’s very clear who does what and what limitations they have. Not only, that, but you can also create approval workflows; for example, someone creates the content, another person reviews the content and makes any suggestions, while the manager or client can approve the content to be scheduled and/or published. Without the express approval of the manager/client, the content can’t be published via the platform; this way, if there are any mistakes, you know you’re covered as the right person had to approve an update before publishing it.
You can also add multiple social media accounts to your ContentCal and separate them in different calendars; otherwise, if you’re managing several social networks for one account, you can view them all in the same calendar, add media to each update and easily categorize with the update type.
As I mentioned earlier, you can also plan your content here; simply use the pinboard to “pin” any update ideas and once finalised and approved, drag and drop them in the calendar on the days/times you want. Then, they can be scheduled to be published.
You also have access to social media analytics to track content performance (as well track follower growth, best posting times, etc.); this then comes in useful to identify top performing updates to be republished – it takes a click to repost your content.
And finally, you can also respond to comments and messages, as well as monitor your social media activity all within the same tool.
If, on the other hand, you want a solution for all your marketing campaigns, CoSchedule is a great option. It’s not as easy or straightforward to use, but if you invest the time to learn all the different features and how to make the most of them, it’s definitely worth the effort.
The idea behind CoSchedule is to help you create a planning calendar for all of your marketing projects, whether it’s social media, email marketing, or any other marketing campaigns.
In terms of workflows, you can easily create workflow templates for your campaigns where you outline each step.
Then, in the Workboard, you can plan and create your calendar before actually scheduling anything.
Outline each phase of the project clearly and then start proposing ideas; once done, you can drag and drop the best ideas in the calendar to be scheduled and/or published.
In terms of the social media calendar, you can schedule your updates in bulk easily, as well as share any great content you find online, without leaving your browser.
If you’re the manager/editor, you’ll be able to track all progress and actions made by your team, including any scheduled messages so you can review them and pull them if necessary.
Other useful features include Best Time Scheduling (leave the tool to schedule your updates for the best possible times, based on analytics) and ReQueue which uses artificial intelligence to fill any gaps in your schedule with your top performing social media updates. This way, you’re automatically republishing your best content with basically no effort on your part, which is especially useful when you don’t have any new content to publish or you don’t have the time to create and/or schedule any new social media updates.
Hootsuite needs little introduction, as its one of the first and most popular social media management tools around. And, it’s also a pretty great option for teams, but you will need to get certain plans to get these features – the business plan allows for 5-10 team members to be added.
Once you add users to your Hootsuite account, you can then set their permissions; unless you want them to have complete access to all your networks, you can create custom permissions for each one so that they can only access certain profiles and networks, and so that they can only take certain actions.
In terms of planning and collaborating, you can use the Drafts space to have everyone suggest their content ideas and upload different assets before they’re approved for publishing.
Plus, you can assign social media tasks, put together your social media calendar, and schedule your updates – not to mention, of course, all the other social media management features as well (like seeing all of your comments and mentions in one place and responding to them, social media monitoring, analytics, and so on).
All of the team features are included in 3 different plans: team, business, and enterprise.
Sprout Social is another top social media management tool, with several handy team collaboration features. So you get all of the regular social media management features only it’s all built with teams in mind (you will need to get the Corporate or Enterprise plans though to get the full set of team management features).
In terms of planning your social media strategy with Sprout Social, you first have a shared publishing calendar where you can start planning your content; you can be very clear about who gets to approve an update so that other team members can’t just publish or schedule something without it being checked first – once someone writes a draft, they can quickly submit it for approval and even choose which approver they will notify about it.
You also have the option to save your content ideas as drafts so that you can discuss and perfect them with other team members.
Apart from planning your social media, there are a few other useful team collaboration features. For example, you can easily collaborate with your team when managing your social inbox (tag messages, assign them and include a note, and see in real time who is viewing or replying to a message) and you can check your team performance and see how much time they spent on tasks, what their completion ratio is like, and so on (which can help you improve your team’s productivity and find any time management issues that can be easily solved).
Social media collaboration can be prove to be very problematic when you’re relying on numerous tools: one – or several, in fact – for the actual collaboration (discussing ideas, approving them, and so on), one for scheduling and publishing your updates, and one for getting approvals.
Whether you’re an agency, a brand, or even a small business, use a social media planning tool built for collaboration to help you make sure you’re publishing the right updates, to avoid mistakes, and to come up with better ideas. Plus, not to mention, it will save you hours every week for all your planning and scheduling.