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Stop using buzzwords in your marketing. Really. Stop it

Photo: Shutterstock. One thing in business is certain. There’s no shortage of buzzwords and phrases. Here are just a few that I’ve seen in use recently. Intersection. Deep-dive. Disrupt. Ruckus. Knowledge transfer. Ideate. Pragmatic. Wheelhouse. (As used in “that’s in my wheelhouse”) Paradigm. And all those compound words, ending with ‘hack’ or ‘hacking’ Those buzzwords and …

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