Sports Commission Revives Rim Rock Marathon
October 30, 2018
FOR IMMEDIATE RELEASE
Rim Rock Marathon Revived by Sports Commission Boon to Economy
GRAND JUNCTION, COLO., OCT. 30, 2018 —
This Saturday, November 3rd, will mark more than 20 years that runners have embarked on the climb up and over Rim Rock Drive for the annual running of the US Bank Rim Rock Marathon. Despite the history of the event, the Rim Rock Marathon has bounced back from tremendous hurdles to emerge as a mainstay on the community’s sporting event calendar.
In 2013, the marathon had changed hands a variety of times, from nonprofit, to private promoter, to local running club. The event saw slightly more than 140 participants, an anti-climactic finish, and barely covered its costs. At this time, the Greater Grand Junction Sports Commission was beginning to take shape, and one of the organization’s first orders of business was to step in and revive the longstanding fundraiser for CMU’s Cross Country program.
Since that time, the GGJSC has managed the event, seeing marked improvement in race metrics, and economic benefit. The run sold out last year, and this year more than 400 participants will run the scenic route. Throughout the growth in participation, on average nearly 70% of participants come from outside a 50-mile radius, resulting in increased tourism expenditures throughout the weekend at hotels, restaurants, businesses and attractions. In 2017, the event produced more than $570,000 in economic impact for the Grand Valley, up from $140,000 in 2013.
“The US Bank Rim Rock Marathon is a prime example of the power of sports on a community’s economy,” commented GGJSC Executive Director Jennifer Stoll. “The event has grown to be a marquee event in our community’s sport tourism portfolio by attracting runners from around the country and beyond; but it also underscores why the Grand Valley is such a desirable place to work, live and play.”
The 2018 US Bank Rim Rock Run marathon and 2-person marathon relay start on Monument Road this Saturday, November 3 at 8am. The half marathon starts at 8:30am from Saddlehorn Road in the Colorado National Monument. All sub-events end in downtown Fruita’s Circle Park. The public is welcome to cheer on the finishers. All proceeds from the Rim Rock Marathon go toward the GGJSC (a 501-C-3 non-profit organization), and to support student athlete scholarships for the CMU Cross Country program.
The Greater Grand Junction Sports Commission is a collaborative effort between Colorado Mesa University, the City of Grand Junction, Mesa County, the City of Fruita and the Town of Palisade to promote sport tourism in the community. The organization’s mission is to represent the Greater Grand Junction Area in attracting new and enhancing existing sporting events that capitalize on our assets, positively impact our economy and community, and deliver the highest level of customer service.
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