Social Media Marketing vs SEO for Beginners: 4 Tips To Increase Rankings Through Facebook
Facebook is too big of a social media platform to ignore. If you aren’t using it personally, you should highly consider utilizing it as a powerful tool for your business to leverage your website.
As reported by NBC News , Facebook has 2.27 billion monthly active users for the third quarter of 2018. In addition, Facebook says that the ‘Like’ and ‘Share’ buttons are viewed across almost 10 million websites on a daily average.
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In the United States, one in five page views occurs on Facebook. Most importantly, the platform has 80 million small and medium business pages monthly. If these numbers don’t nudge you, then you’re missing out on something huge for your own business.
Listed below are tips on how to increase your rankings through Facebook:
Remember the relationship between social media and SEO
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While social media and SEO differ, they work together to achieve the best results.
Your SEO efforts lean toward having higher search rankings and more visibility, and your social media marketing strategy is to find and be found by the right people or your target audience.
If you notice, social media platforms have improved their search engines, and search engines are becoming more social by including these platforms in the results.
A website like https://www.webmarketing123.com/ provides various resources for your SEO and social media needs and strategies, so that you’ll know how to get these two to work together.
Be consistent with branding across your social channels
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The easiest way for your target audience to find you is to maintain a similar branding in your company name, website, Facebook, and social media platforms. When you have consistent branding, your audience can recognize you across platforms, and they will feel that you are dependable.
Here are some ways to have brand consistency:
Share your website content through Facebook
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As a business, you want to use the best social media strategies. Google doesn’t consider social media as a ranking factor directly, but it can increase the factors that Google does consider. This means that when your content is shared through social media, it can mean more visibility for you.
Here are hacks to get your content shared on Facebook:
Optimize your Facebook Business Page
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Social media profiles, especially those with high influence, rank in search engines. If you type a business name in a search engine, results will show the social platforms of the company besides their own website. This means that you can have the advantage in a search engine space compared to a competitor that doesn’t have social media presence.
Here are some ways to optimize your Facebook page:
Using well-researched and high-traffic keywords that are used in your industry, describe your company in a natural way with those keywords often.
Facebook can certainly help improve your rankings with the right social media marketing and SEO approaches. Don’t forget to have consistent branding and image across your platforms, optimize your Facebook page and utilize the sharing ability of Facebook to get viral content across so that you can rank higher and have more internet visibility in search engines.