Social Media Marketing Tips: Part Six | Social Media Marketing Course
Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Whether you’re just getting started or have been active for a while, but haven’t had much success, follow these social media marketing tips:
Your number of followers shouldn’t be a primary indicator of your performance because it doesn’t tell the full story of how well you’re doing.
Having 100 engaged followers is better than having 500 bots follow you.
With that being said, social proof is real. When people see that an account has a large following, they view them as trustworthy. The thought process behind this is if you’ve managed to get 10,000 people to follow you, then you must know what you’re talking about.
A good way to gather some initial followers when you’re starting from scratch is to hold a social media contest. Twitter and Instagram contests encourage users to engage with you and promote your brand.
There are different types of contests you can host, but the important thing to keep in mind is to make them brand specific.
Make sure to give away prizes that are related to your business. Instead of generic gift cards for Amazon etc, as that will get the attention of people seeking freebies – those with no long-term value.
Most of the social media marketing tips we’ve shared so far are executed by you or the team in charge of your marketing.
If you have employees, encourage them to help you with your social media marketing efforts. Whether it’s contributing content to the blog, following the company’s social profiles or anything else, the more involved your team is the better.