Social Media Marketing Tips: Part Four | Social Media Marketing Course
Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Using social media to grow your business and build a brand may seem like a daunting task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
Whether you’re just getting started or have been active for a while, but haven’t had much success, follow these social media marketing tips:
Use Keywords in Your Posts
Don’t underestimate the power and effectiveness of social search. Platforms like Facebook, and Twitter have search features that operate just like search engines.
When people search for a specific keyword or phrase like #socialmediamarketing, the bots crawl through all of the content on the site including your posts and profile to display the most relevant information.
Including keywords and phrases in your social media posts and profile makes your company more searchable.
Social media optimisation is becoming more advanced and accurate because these sites have a lot of content that needs to be categorised.
Start using common hashtags, and relevant keywords within your social media posts so that you have a better chance of being found by people searching for topics related to your industry.
Capitalise on Hashtags
Hashtags are probably one of the best ways to expand your reach organically on social media.
In order to increase your reach and get more impressions on your posts, start incorporating hashtags.
Research popular hashtags in your industry, as well as more generic and widely used ones. These are the hashtags people are actively searching for on Twitter and Instagram.
Adding them to your Tweets and Instagram posts will give your content a better chance of showing up in the search results.