Updated: September 27, 2022
Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
Whether you’re just getting started or have been active for a while, but haven’t had much success, follow these social media marketing tips:
Who says businesses have to be only use Facebook, Twitter and Instagram? Yes, those networks will give you the best reach, but it doesn’t mean you ignore smaller networks.
You should keep your eyes on new / emerging social networks, as well. Snapchat has been around since 2011, but it wasn’t used by marketers until recently.
It’s important to keep a watchful eye so you can spot social media platforms like Snapchat early on. It will give you a head start on the competition!
We have warned about being too promotional. Yes, constantly shoving products and marketing messages in your audience’s face won’t go down well. However, you can be too conservative with your posts, too.
Occasionally posting a link to your products that will earn money for your business isn’t a bad thing. The reason selling / promotional posts are often discouraged is because some businesses go overboard.
Keep most of your social media content non-promotional. If you send 10 Tweets a day, at least six of them should be completely non-promotional. That creates a healthy balance that won’t turn your followers away.
Your followers are not all the same. Your business may attract a certain demographic, however, your audience consists of individuals who may like your brand for different reasons.
For example, consider CMP. Our social media followers range from teenagers to major corporations. These two audiences aren’t attracted to the same content.
In order to satisfy different people, you have to share content specifically for each demographic.