Social Media Marketing, Reality and Lies
Now just as a footnote Facebook shares have dropped to under $20 per share, that’s half their original cost … and the lawsuits are flying
As a web designer I was constantly (and now increasingly) faced with several social networking obstacles when prospective clients would state that having a website sounds good however they had a Facebook business page and had actually been informed by numerous sources (the ever present yet confidential “they”) that social networks were the thing to do, but after discussing their needs it ended up being quite clear that those possible clients didn’t in fact understand why they needed social networks or SMM to create online sales, They just desired it. Well it’s easy really due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and business networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Organisation Value around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% really purposefully utilize social media to interact with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more service that social media in most cases particularly if you are a small to medium sized regional business since far more individuals are going to type in “hairdresser Port Macquarie” into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don’t have a site you’re missing out on all of that possible service. The primary factor most individuals give for engaging with brands or organisation on social media is to receive discount rates, yet the brands and organisation themselves think the main factor people engage with them on social media is to learn about brand-new products.