Social Media Marketing for Accountants | CPA Site Solutions
In the previous article, we discussed how you can get found by potential new clients through various search marketing activities including SEO and PPC. Now, it’s time to talk about how to utilize social media marketing to increase referrals, grow your business, and drive more traffic to your website.
The average adult now spends 90 minutes a day on average, making social media a great platform to reach current and potential patients. If you’re like most accountants, however, you still may not truly understand or see the importance of being on social platforms like Facebook and LinkedIn. We encourage you to think differently.
Today, it’s no longer uncommon for someone to post a status on Facebook asking for recommendations – new accountants included. In response, comments and suggestions come flooding in from friends, family, coworkers, even frenemies – anyone within that social network that feels like sharing.
If your firm is on Facebook, people can tag your page – making it easy for the person asking the question to click your firm’s name and learn more about you. If your Facebook page captures their interest through educational articles and engaging posts, they may click thru to your website to learn more – or even better, contact your office directly.
A lot of accountants struggle with knowing where to begin when it comes to social media marketing, so we’ve outlined a few key best practices to keep in mind as you grow your presence on today’s top social networks like Facebook, LinkedIn, and Google+.
Switch the content you post between educational articles (showcase your expertise!), promote your services (encourage people to contact your business), and poll questions to learn more about your audience. The more that people see you actively involved and engaging with others on your page, the more they will be inclined to comment and interact with you too!
Make sure to respond to all comments and questions on your page, along with all reviews you receive.
If you decide to hire a professional to manage your social media presence (which we recommend), here are a few questions to ask before signing-up:
To learn more about marketing your practice on social media and best practices, get the free whitepaper . You can also contact CPA Site Solutions to learn how we help you stay engaged with clients and increase referrals by handling all of your social media marketing needs. To learn more, call (800) 896-4500 or fill out the form below to have an Internet Marketing Advisor reach out to you.
Make sure to watch out for next week’s article which will help you learn how to cut through the clutter and be noticed in your clients’ email inbox!