Social Media Marketing: Communication | Social Media Marketing Course
Our social media marketing course equips you with the skills you need to help you use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools.
If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach a lot of potential customers or clients.
Let’s look at the many ways in which social media can help you connect, engage, and grow your business.
Your customers are already talking about you on social media, whether you’re there to respond or not. If you are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue.
If someone is saying something about your business that’s not true, make sure to share your side of the story in a polite, professional way. Someone singing your praises? Send them plenty of thanks and draw attention to their kind words by sharing their original post.
Does you have a plan in place for dealing with a crisis?
Silence is not an option when it comes to responding to a complaint on social media. Maintaining your social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.
Customer and audience engagement
Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.
If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts.
Customer service and support
People expect brands to be available on social media and seek out their social accounts for customer service.
Research shows that customers who receive a response to their Tweet would be willing to spend more with the brand on a later purchase, especially if they get a response within five minutes. That holds true even when the initial Tweet was a flat-out complaint.