Social Media Marketing Archives
It won’t be surprising if business owners – old and new – would absolutely raise their hands to capture the attention of online users who love to logon to their accounts on a daily basis. These social media fans are a target audience for businesses that know what channels to tap and engage people properly.
Brands who want to have a meaningful relationship with their target audience have learned that engagement is a continuous process. This means that conversation between the brands, through their chosen brand ambassadors and even the office front liners, and their target audience is a never-ending loop. As such, the success of these conversations will make a difference whether fans would turn out to be loyal brand followers.
The world of small business marketing is, without doubt, a rapidly evolving one. There was a time when small budgets and large competitors put enormous constraints on the reach SME’s could feasibly obtain.
Of course, the onset of large social media platforms like Facebook in 2004 and Instagram in 2010 changed everything – allowing small businesses the opportunity to access large audiences in a relatively cost-effective manner.
Indeed, these social media giants have been so successful that it seems like they have managed to establish an iron-fisted monopoly over the realm of social media marketing.
However, the events of the past few weeks have shown us that, despite their size, there is still room for competition. We are referring here to the astounding attention the photo-sharing app Vero received in the past couple of weeks.
The app, defying all expectations, saw its’ users rise from a stable 150,000 to 3 million in just one week (a staggering 1900% increase!). We know what you’re thinking: we have seen Instagram competitors come and go in the past and nobody even remembers their names. On this occasion, such an astronomical rise to prominence surely merits giving this latest challenger a closer look!
When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?
But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.
That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.
The reason why you probably never thought about using it as a marketing channel is that there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.
There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.
So what do you need to do? When you also can’t track your success, you can’t search for groups to automatically join and promote your stuff?
Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing on this vast opportunity and spoil it for everyone.
Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?
One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.
So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.
In this blog post, we’re going to run you through the works, from starting a Quora account to building your business and getting more customers.
Twitter, it is every marketer’s favourite social network, but at the same time, it has become harder and harder as a small business to make it work for you. With over 330 million monthly active users it could be a traffic goldmine for your organisation. However, there are also 500 million tweets send out every day, so how can you get your tweets seen? Should you still invest in it?
Just like LinkedIn and Facebook Groups, there are lots of different ways you can use it for your business, but at the same time, there are lots of companies struggling to make Twitter work as effectively as it used to be in the past.
So what is Twitter marketing? The beautiful thing about Twitter is that it is whatever you want it to be.
Want to learn more about your customers? Bring a human touch to your brand? Build buzz about your new product? Provide super-fast customer support? Start cleaning up after a PR disaster? Hold a group chat, and educating your customers? It doesn’t matter what your marketing goals are; there is a pretty significant change Twitter has got you covered.
There is no question that Twitter can be a very potent tool to help you achieve your marketing objectives.
The problem though is that it might sound a bit overwhelming, you’ve got no idea where to start, or maybe you’ve already started, but you’re having trouble getting your business objectives.
No matter at which stage you are, this guide will help you either get started from scratch or guide you to the next level of using Twitter to grow your business, traffic and sales.
As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social media marketing, such as through Facebook, is a popular and effective option that you may already be using in your own business to a moderate degree.
Because it appeals to a wide range of users with various demographic backgrounds around the world, it may be the ideal way for your business to expand its marketing reach.
While many business owners and managers are using Facebook for social media marketing purposes, some of these professionals are not taking full advantage of the many benefits that it can provide.
In some cases, users may need to revise their content or overall marketing approach to generate better results. However, most users may also be able to take advantage of several relatively unknown Facebook hacks to more fully benefit from all that Facebook offers.
If you have been looking for an exceptional way to improve your use or results of Facebook for social media marketing while also saving time and energy in the process, consider how these effective hacks could be adopted for your benefit.
Years ago before any of the major social networks popped up on the internet every little niche had their forums on the web. Some of them had tens of thousands of active users talking about anything you can think of. From restoring cars to training your dogs.
All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and started building relationships with the people on the forums.
Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user point of view because you can participate in 30 groups at the same time and it all runs through your Facebook newsfeed.
What we’ve seen happening over the last year though is that more and more people and brands are moving away, migration from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.
One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.
Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.
In this post, we will be looking how you too can use this great medium to your advantage, how you can build real relationships again with your audience on top of Facebook.
When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.
The LinkedIn platform gives your brand access to a whole host of educated, skilled and influential people with a high search intent (when you visit LinkedIn you already have your industry cap on and are actively seeking knowledge).
So if you want to reach those people who aren’t that active on most other social networks, but could have a significant impact on your organisation’s sales, it is time to start taking LinkedIn seriously.
For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.
Your leads, your customers they need to consume your content.
Over the last couple of years, there have only been two places that have gotten the attention of consumers. The first one is mobile, and all the social networks that are built on that mobile experience. The second one is content marketing.
After all, content marketing is just solving the same problems that your product solves through media you create and promote. You’re helping your customers making their life better by handing them solutions so they can empower themselves.
Some number to give you an impression though:
- Podcast Listening Grew 23% Between 2015 and 2016
- 21% of Americans ages 12 and up have listened to a podcast in the past month (13% of the USA listens to Spotify monthly, and 21% of the country uses Twitter.)
- 64% of podcasts are being listened to on a smartphone or tablet.
- Weekly podcast listeners consume five shows per week on average
So how can you and your company take the most out of this growing trend? That’s where Anchor.FM comes into play.
For those who don’t know what Anchor yet is, it’s maybe best to let them describe themselves:
The new Anchor lets you broadcast your voice, clip external sound bites, mix in full-length tracks from Apple Music and Spotify, take call-ins from your listeners, and add interludes created by world class sound designers and musicians, all from your phone. Plus, everything on the new Anchor can be heard on iOS, Android, Amazon Echo, Google Home, web, and in your car via Bluetooth.
In other words, Instagram engagement is 58 times higher per follower than Facebook and 120 times more than Twitter!
Instagram has the highest engagement rate for brands according to Forrester Research in 2014
And with the power of Facebook behind Instagram, it means that sending great targeted advertising, etc. is easy. Instagram is an easy to use, free platform, and the only thing it requires is a smartphone to set up an account and start using it.
If you think indeed, Instagram is a platform you would like to invest your time in, download the app (if you aren’t using it already on your phone) and let’s dive straight into how you can use Instagram for your company.