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Social Media Marketing: Advertising | Social Media Marketing Course

Many leading corporations including South Wales Police, Bioversity International, Oil & Gas UK and Staffordshire County Council use this social media marketing course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.

If you’re not taking advantage of social media for your business, you’re missing out on a fast, inexpensive, and effective way to reach a lot of potential customers or clients.

Let’s look at a few of the ways in which social media can help you connect, engage, and grow your business.

Targeted ads

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.

Savvy marketers have embraced this key benefit of social media for business: They will spend more on Facebook ads and less on newspaper advertising.

With ad targeting options including demographic information, geography, language, and online behaviours, you can create specific messages that speak to different groups of potential customers. You only pay for the viewers you want to reach.

Did you know that nearly 70% of online shopping carts are abandoned? That is a fact.

People who have abandoned products in a shopping cart are prime potential customers. They have found your website, looked at your products or services, and decided on what they might want. People abandon shopping carts for many reasons, but someone who has expressed this amount of interest in your company should not be ignored!

Using tracking tools like the Facebook Pixel, you can show these potential customers social media ads for the exact products they have browsed on your website or placed in the shopping cart.

It is always a challenge for marketers to prove return on investment (ROI). But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows, and engagements to purchases.

Tools like Google Analytics track website traffic generated from social media, conversions, and email sign-ups, plus much more.

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