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Social Media Marketing – 22PointSix

Instagram, part of Facebook, threatens to overshadow its parent company with its rapid growth and massive level of engagement from its users. Instagram is image-led, not text-led. It’s about the power of photography and the way that images can captivate, intrigue, and engage an audience.

Instagram works well for both B2B and B2C companies. For B2B companies, Instagram can really add to the value and visibility of your brand by showing your staff at work, corporate social responsibility programmes, team building, and more. Given that most young people will be Instagram users now, you can really showcase your company and what makes it special to both potential staff members and customers.

For B2C, the power of a picture can give so much more to the user than even the best-written descriptions. That beautiful dress, that exquisite meal, that fantastic extension on the back of a home flooded with light looking perfect.

Get the imagery right, get the supporting text right, and get the frequency of posting right, and Instagram can really deliver.

Among its users, Twitter possibly outperforms all other social media platforms for engagement and awareness. You can only post messages up to 280 characters long so getting your message across quickly and succinctly is a distinct competitive advantage.

As well as posting messages, Twitter can be great as a lead generation and a cold outreach tool. Twitter has its own way of working and the team at 22PointSix know how to build a significant following, compose compelling messages, and gain maximum exposure through the use of hashtags and other platform specific techniques.

Twitter works very well for both B2C and B2B businesses. To understand the true potential Twitter offers companies in your line of business, please contact us for a detailed and plain English summary specific to you.

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