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Self-Marketing: A Must When Looking for a Job?

The internet is swarming with career blog posts on self-marketing and branding. For many people who don’t work in the marketing sector, creating your own brand sounds rather ambitious. Notwithstanding our interest in this topic we should make one thing clear, something many people overlook: In many professions it is simply not necessary to have a polished LinkedIn or Twitter profile. It also comes across as odd when someone has a comprehensive and professional internet presence but are, in real life, completely unapproachable, making quite a different impression to the way they come across on the internet. However, we urge you to read on and keep an open mind about this topic.

Doing some self-advertising has its advantages in all occupational fields and is certainly not limited to the internet. Be sure to read this post carefully and hopefully by the end, you’ll be able to use some of our self-branding tips! To start, ask yourself this question:

Do I need a brand? Do I actually want to do some self-marketing work? How much information do I want to divulge about myself? How much time can I and do I want to devote to this?

Tips for authentic branding on the internet


Invest in a professional photo. Wear a suit or smart casual clothing, depending on your field. You will come across as more professional if the image is of a high quality and if you look natural and friendly.

Always use a suitable name in your public profiles on social media (name and surname). People will be able to find you quickly on the internet if you use the same name in all social media profiles, your email address and signatures.

Manage the information you divulge about yourself in the various social media profiles closely. Almost everyone has a profile on the internet. If all your profiles are publicly visible, and are under the same name and email address, then you’ll be easy to find. HR managers can use people search engines and tools such as Knowem to search for people in multiple networks at the same time! Take care to consciously manage what you reveal about yourself. If you want to keep your social network profiles exclusively for friends and family you should consider the following:

1) You can decide on the privacy settings of your profiles in all social media platforms.

2) You could set up a completely new email address to use for job applications, one which is not linked to your social media profiles. Search for yourself in Google and see what HR managers would discover about you in an instant. Are you happy with the search results?

Do you just want to be found via LinkedIn or Xing? If so, no problem. You just need to take note of the points above and manage your name accordingly. You can also embed your CV into the profiles that you want to use publicly, for example using a QR code or a link that leads HR managers to a certain profile.

Google shouldn’t be regarded as the only search engine – people also search in the social media platforms. It’s advisable in Xing or LinkedIn to use a few keywords so that you are easily found. This post gives you detailed tips on how to create the perfect LinkedIn profile.

Approach it like the professionals: Position your own brand! Emphasise your “unique selling point”, the characteristics that make you particularly attractive as a professional person and that distinguish you from others. Make sure you have an appropriate and meaningful tagline, develop a communication concept and make sure that your various social network profiles are consistent and linked together.

For the very brave among you, why not be creative and start a job search campaign on the internet. You’ll find a few original examples here.

Tips for successful self-marketing in your everyday working life

It’s not just on the internet that drawing some attention to yourself can bring great results. Some self-advertising in the workplace can also lead to more success. Of course, this isn’t simply a case of going around telling everyone how great you are. Pay attention to your appearance, your manners and your verbal and non-verbal communication. You should also remind yourself of what your strengths are and work on your self-confidence and your professionalism. It is often the case, sadly, that it’s not just down to performance – the way you sell yourself can be just as important.

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