Save the Children names chief marketing officer
Save the Children announced today that marketing veteran Jennifer Roberti will join the organization as chief marketing officer, a new position within Save the Children. She will report directly to Carolyn Miles, Save the Children president & CEO. Roberti will oversee marketing, communications, mass market fundraising and sponsorship for the global humanitarian organization.
“We are thrilled to welcome Jen to Save the Children and are confident that her leadership and skillset will advance our integrated marketing and fundraising efforts,” said Miles. “Jen brings with her a wealth of experience and knowledge from both the for profit and nonprofit worlds. With a proven record of driving revenue, digital engagement and brand awareness, she is uniquely qualified to grow and engage our supporter base more deeply in our mission to reach every last child.”
Roberti has more than 20 years of brand, marketing and communications experience across countries, cultures and channels. Most recently, she was the senior vice president of marketing and communications of UNICEF USA, focused on their integrated marketing and digital activities. While at UNICEF USA, she increased digital revenue substantially and overhauled their marketing strategy and brand positioning.
Prior to her work with UNICEF, Roberti held the role of Executive, Group Marketing for MTN, Africa’s largest mobile phone operator. There, she helped lead the telecommunications company through tremendous growth, reaching 223 million subscribers in 22 countries across Africa and the Middle East. Under Roberti’s leadership, MTN brand recognition grew to become Africa’s first truly global brand, as recognized by BrandZ Top 100 Global Brands. She also led MTN’s online engagement strategy from it’s infancy to 10 million fans. Before MTN, Roberti worked in the advertising sector for Y&R.
“I have tremendous respect for Save the Children and am excited to join such a world-class leader on children’s issues and rights,” said Roberti. “I’m honored to be a part of a nearly 100-year-old movement for children, and look forward to helping bring more awareness and support to the work that we do in new and innovative ways.”
Roberti, a Connecticut native who will be based in Fairfield, Conn., holds a bachelor’s degree in History from the University of Chicago.
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