Quick marketing ideas hairdressers beauty salons medispas
Can’t find the time to market your salon?
Too busy to find new clients and promote your hair and beauty business?
Here are 60 actionable marketing ideas for those 10 minute gaps before your client arrives, your next meeting starts or while you’re grabbing a quick bite.
Having a list of quick-fire marketing ideas to hand means you don’t have to think and can jump straight into action.
Pin this list on the wall or pop it on your phone for reference. Start at the top and work your way through or pick off the ones that appeal most – it really doesn’t matter.
Just choose an idea and do it.
10 minutes later marketing mission accomplished. And that feels good…
10 minutes to market your hair or beauty business
Upgrade your client experience
- Phone and book yourself in for a mystery shop appointment at a top notch salon or spa.
- Pop across the road and check out your salon’s kerb appeal.
- Discreetly follow a client’s journey around your salon – you’ll be surprised what you learn.
- Buy some inexpensive umbrellas to offer clients when it’s pouring.
- Source some new biscuits, chocs or other munchies to offer to salon clients.
- Update your salon playlist.
- Add a new choice to your drinks’ menu.
Plan to succeed
- Look at your printed marketing materials. Umm… could they do with a refresh?
- Stay up to date – book a trip to a hair, beauty or aesthetics trade show.
Give your salon social a boost
- Ask your team to like your Business Page and share posts with their followers whenever possible.
- Follow 3 local business owners, who might be useful to network with, on each of your social platforms.
- Storyboard a short step-by step “how-to” video to shoot later on your phone.
- Take 2 eye-catching photos for social media – could be your work, the team or a new product.
Word-of-mouth marketing works
- Ask a client to post an online review of your salon.
- Discover those Recommend a Friend cards lying forgotten under your reception desk and use them.
Attract new hair and beauty clients
- Email a local journalist with an invite for a complimentary visit to your hairdressers or beauty salon.
- Re-record your answer-phone message to include your opening and current special offers.
- Plan an eye-catching new window.
- Decide how you could profitably offer a simpler/cheaper/smaller version of an existing service – a blow dry bar or express facial perhaps.
- Research a new product or service and book a meeting with their sales rep.
Keep an eye on the local competition
- Do a mini local pricing comparison survey and benchmark your hairdressing or beauty prices.
- Set up Google Alerts on your two strongest competitors.
Improve client retention
- Send a handwritten thank you note to a big-spending salon client and show you care.
- Identify the top 10% of your clients by spend. Now decide how to reward and keep them.
- Check how many clients redeemed their loyalty points over the last 12 months.
Local hair and beauty marketing
- Call one local business you’d like to start building a relationship with. Arrange to meet for a coffee.
- Order some business cards for yourself as salon owner/manager. They’re still an invaluable salon marketing tool.
- Call your local newspaper and magazines to ask who the feature editor is for hair, beauty and aesthetics.
- Ask your product supplier for free giveaways, samples or prizes for local events and online competitions.
- Visit 3 local businesses’ Facebook pages and like two posts on each one. Even better, take some time to comment.
- Order some new A-board graphics and ring the changes.
- Remind yourself about local wedding fairs, festivals and events that could be marketing opportunities to promote your hair or beauty services.
Manage your salon team (internal marketing)
- Compose a “stylist/therapist is leaving letter” template so it’s ready to use immediately if needed. No, it’s not tempting fate.
- Schedule in a team training session on client care and sketch out some ideas.
- Get in touch with a local school to promote apprentice opportunities at your salon.
Make more profit
- Place a basket of small tempting products such as lipsticks or mini hair spray on reception for impulse buys.
- Encourage salon retail sales. Set up a monthly prize for the team member selling the most.
- Check your price guide is up to date on your salon website.
- Check if your salon website is mobile friendly by looking on your phone or tablet.
- Change your passwords on your social media, till software and online accounts. And not to PASSWORD or 1234. .
- Remove any outdated promotions from your website – they send out the wrong message to potential clients.
- Ensure you’re visible. Is your phone number high up your website page, on every page and easy to find?
Little and often marketing works
Get into the habit of doing one of these quick salon marketing jobs every time you have a brief gap in your schedule and you’ll soon make a difference to your bottom line.
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