NS2 Names Sarah Madalinski Director of Marketing

Madalinski will spearhead digital efforts and exclusively booked venues.

Nashville-based promotion company National Shows 2 (NS2) has promoted Sarah Madalinski to director of marketing for theatres and digital.

Madalinski joined the NS2 team over two years ago and was responsible for the marketing and advertising for more than 250 national shows each year. The seasoned marketer also worked on advertising and promotions for NS2’s events at the Charleston Music Hall in South Carolina and Carolina Theatre of Durham in North Carolina.

“Madalinski’s work here at NS2 speaks for itself,” said NS2 president Darin Lashinsky in a release. “She is a wealth of knowledge on digital trends, and has produced hundreds of successful advertising and promotional campaigns over the years. She’s a talented and multi-faceted marketer, and her enthusiasm and dedication are invaluable.”

In her new position, Madalinski will take on marketing duties for Sandler Center for the Performing Arts in Virginia Beach, Va. in addition to already handling NS2’s exclusive booking partnership Charleston Gaillard Theatre in South Carolina.

“Being a part of the tremendous growth and success that NS2 & Frank Productions have accomplished over the past few years has made it one of the most fulfilling times of my career,” said Madalinski in a release.

Madalinski added: “I’m humbled by the opportunity to lead the marketing team as we look to cultivate relationships with our fans through unique and interactive digital experiences, as well build and nurture the ones we have within our exclusively booked venues and the communities they serve.”

Before joining NS2, Madalinski was the marketing director for the U.S. Cellular Center, Paramount Theatre, and McGrath Amphitheatre in Cedar Rapids, IA. Throughout her 12 years in the industry, Madalinski has been celebrated in the Iowa Corridor’s “Top 30 under 30,” as well as in Amplify Magazine’s “17 to Watch in 2017.”

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