The success of a mobile app depends on its user experience, engagement and continuous updates. With over 1 million apps found on the app stores, it is becoming increasingly difficult to stand out from the crowd. As the competition rises, every company should have a strong marketing strategy. After all, you can have the most innovative app. But, if no one knows about it, then it’s unlikely to be successful. In order to start planning for your mobile apps marketing strategy, we have put together some of the most important Do’s and Don’ts for custom software development companies.
DO: Start Marketing As Early As Possible
Marketing a new app should start as early on in the process as possible. Often times, the mobile app software design and development are the primary focus in the early stages. It is not until much later when you start to think about marketing. When you start the marketing process early on, you can actually build anticipation and excitement for the release of the app. This should be prioritized highly from the beginning. While you are building the app, start marketing it to increase the chances of having a successful launch.
DON’T: Re-Use What Others Have Done
If you want to stand out from the crowd, do not rip off of other app’s hard work. This will only make it harder to differentiate the app as new, original and interesting. For example, if you spend your time creating another Angry Birds game, the app will always live in the shadow of one of the most popular apps on mobile. By contrast, you can take the time to create a novel idea that introduces new ideas that are equally attractive and addicting. Moreover, if you create entirely unique concepts, it will be much easier to market the mobile app to your target audience.
DO: Market Towards A Specific Demographic
When starting a mobile app, the custom software design and development company should have a clear understanding of the target audience. The target audience should be highly focused in order to gain users. Everything on the app should be built to attract the specific audience. The audience can be broken down into many demographics like industry, age, interests or income. This focus on a specific group of users will allow your marketing strategy to align with development to attract users who will enjoy the app. Then, as you gain more users, you can start to expand on that very specific demographic and grow your audience.
DON’T: Ignore Feedback From Your Users
Ignoring user feedback could create missed opportunities to market a mobile app. Once you have launched the app, you will have many reviews from users that can help or hurt your marketing efforts. Even with the best custom software development services, every mobile app has to deal with negative reviews. You can use this information to make changes and improvements. If you take the time to provide responses to negative and positive reviews, other users will see that the developers care about their audience. This is one of the most effective marketing tactics to build trust between the app and it’s users. When the users can see that the developer pays attention to their feedback, they are more likely to continuing using the app in the long term. Furthermore, if you do not use the feedback carefully, you could miss opportunities to learn about what your users like most about the mobile app.
DO: Utilize Video Marketing On YouTube
When building a user base, videos spread awareness and knowledge about the app. You can create YouTube videos to show features and tutorials of the mobile app. For new users, these types of videos are both informational and promotion. More so, trailer videos are also a great way to show off the app. They can showcase the most interesting, unique, innovative or useful aspects of the app. These trailer videos are easy for users to share with their friends and family. Moreover, it creates a platform for users to find more information on the latest updates or changes in the app. If you want to make an app stand out, start making videos that engages the target audience.
In order to market a mobile app successfully, every company with custom software development services should create a marketing strategy early on. The promotion of the app is just as important as the development. Do not waste time ripping off existing apps. Create something unique and original to market to a specific target audience. Don’t ignore feedback from users so it can be used to improve the app, show transparency in reviews and provide insight to what users care about most. Additionally, market your app by creating video tutorials and promotional trailers that will generate buzz for the mobile app. Following these do’s and don’ts, you can successfully create a mobile app marketing campaign.