Media Evaluation in sports | Nielsen Sports

Analyzing brand impact in media around the world

Media Evaluation

Nielsen Sports’ media evaluation solutions capture the exposure and quantify the value of sports content across more than 1,500 channels globally.

Sport is unique in the way it consistently attracts live audience and as the new media environment evolves, the choice consumers have continues to increase. Nielsen Reach products such as Nielsen Ratings are the core of Nielsen Sports’ media evaluation solutions. Nielsen Sports’ technology and methodologies capture and quantify value across traditional and new media platforms, powered by the largest media monitoring network in the industry which ensures clients have access to an unparalleled level of transparency and accuracy from a single and independent source.

The Global Standard in Evaluation of Brand Exposure in Sports Content

Nielsen Sports tracks and evaluates exposure of all brands detected in major global sports and events through our Sport24 products.

By establishing a neutral standardized measure, clients have a definitive single source to benchmark media performance across major sport sponsorship investments.

The scale of analysis means we can give context to the values and develop trends and insights into the performance of teams, leagues, athletes and brands globally as well as in discrete media markets.

Major bi-annual and quadrennial global sporting events such as FIFA World Cups, Olympics, Rugby World Cup are integrated into the Sport24 platform as they occur.

Client Focused Solutions

Leading tools and methods deployed to meet client objectives

We can design measurement frameworks based upon the objectives of the client. Whether the need is for auditing of media, monitoring of coverage or evaluation of content, our global network of operations, and local market team expertise can deliver.

Custom evaluation of brand exposure in media content on television, digital & print. Powered by the Quality Index methodology.

Cost per thousands & spot cost evaluation models. Audience metrics available across multiple media types.

Monitoring of media coverage, sizing domestic and global media platforms of teams, leagues and events.


Our media operations network is the largest in the industry. Over 3 million hours of linear television recorded annually. Global capture of thousands of digital sites and print publications. Access to all major social networks.


Reporting and methodologies aligned across media types & screens.


Our solutions and methodologies are trusted by the biggest and best brands, right owners, broadcasters and agencies in the industry.


Our expertise in developing insights from the data we collect is what sets us apart.

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