Marketing Specialist – Independent Marketing Alliance (IMA) – Houston, TX
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- Execute and measure the marketing plans for our 15 exclusive brands
- Analyze operator trends and information, to help drive effective marketing campaigns, determine operator needs and segment opportunities
- Develop sales tools, training presentations and collateral materials for our 15 exclusive brands
- Work with suppliers to translate our products features and benefits into value propositions with supporting marketing plan elements
- Works with BUDs and Member companies to create messaging targeted to the right audience and executed in the right channels
- Analyze how our brands are positioned in the market and determine targeted operator insights
- Expands and develops marketing platform
- Supports the broader team in the development of presentations to the Sales and Marketing Council
Secondary responsibilities
- Assistance in development and implementation of the annual marketing plan
- Supports the Marketing Team as needed
- Bachelor’s Degree in Marketing, Advertising or related field
- 2+ years’ experience in brand management
- Strong project management skills
- Exceptional verbal and presentation skills
- Creative with the ability to think out of the box
- Strong analytical skills and data-driven thinking
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Brand Management: 2 years
Innovative Food Service Solutions
For more than 15 years, Independent Marketing Alliance (IMA) has provided innovative food service…
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