Marketing Foundations: Targeting

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Welcome: Marketing Foundations: Targeting
Welcome: Marketing Foundations: Targeting
Explore the world of customer targeting and how it can help you find and keep the best customers. In this course, marketing expert Luan Wise covers key concepts and practices that can help you use targeting to successfully connect with your audience. Luan discusses the unique characteristics of both business-to-consumer (B2C) and business-to-business (B2B) customers, what influences the buying decisions of these customers, and how to reach B2C and B2B audiences. She also covers buyer personas, explaining how to create and leverage personas in your marketing.

Topics include:

  • Understanding different types of customers
  • Key benefits of targeting for marketers
  • Understanding B2C and B2B customers
  • How to reach B2C and B2B customers
  • Creating a buyer persona
  • Using buyer personas to drive decisions

– [Luan] Customers are the foundation of business success.We all need customers to purchase our goods and services.Whether that’s an individual consumer,or organizational buyer.The role of marketing in business is to attractand retain customers.In this course we’re going to look in detailabout the customers that businesses need.We’re going to discuss the importanceof knowing your customer, how to reach your customers,and how to create buyer personasand use them in your marketing activity.My name is Luan Wise.I’m a chartered marketer and small business owner.I help organizations large and smallwith their marketing planning and implementation.

I can’t wait to help you learn moreabout customer targeting, it’s one of my favorite topics.So let’s get started.

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