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Making Permission Marketing Work for the Family Business

Making Permission Marketing Work for the Family Business

While taking this class, I have been thinking a lot about how I can apply certain techniques to my father’s construction business. While the building codes and tools may have changed a lot throughout the years, getting the word out about our construction company hasn’t. We do the work, and we do it well. If another general contractor likes the work that we do they gives us a trial run and see how it goes. If we do well then we start receiving work from them as well. Word of mouth and quality of work brings in more jobs, in the construction world it always has. But what if there was a way to use permission marketing in a way no one else does.

We have to bid for the jobs that we want to do and come in at the best price for the section of the job that we take. We do commercial construction and really focus on framing, drywall, and painting. So if we have the best price for those parts of the job then we get the job. We work with 2 general contractors and that’s been great, but when it comes time for the company to expand, how will we set ourselves apart? The answer: permission marketing.

There are quite a few national databases for companies like ours to bid on jobs, and also get our name out there by including a link to our website every time we place a bid. When they follow the link to our website they can elect to receive more information from us through a sign-up prompt. I know it isn’t wholly permission marketing, but sometimes you can make certain concepts within an idea work for you. Just because we aren’t implementing the whole system, doesn’t mean we cant succeed with the important bare bones of the system.

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