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The UK ad watchdog has ruled that two ads for Coco Pops Granola and Mars Krushems must not appear again in their current form, while McDonald’s escapes a ban for a Big Mac bus ticket promo.
Tom Goodwin: When disruption means breaking the law, how do brands respond?
Startups have disrupted global markets and big brands by spotting unregulated industries and gaps in enforcement, so established businesses have to fight back and exploit their own opportunities.
Renault brings back Thierry Henry to reignite ‘va va voom’
The French striker returns to British screens as part of a new series of TV idents to broadcast live matches and non-live programming of the Premier League season.
One marketer on falling out of and back in love with big brands
From colouring in sketches of shoes in the 1980s, to launching the most complained about ad of the year in the 1990s and turning around the fortunes of a jeans brand “in freefall”, Sue Chidler’s marketing career has certainly kept her busy over the last three decades.
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