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Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

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KFC and Kellogg’s ads banned for promoting junk food to children

The UK ad watchdog has ruled that two ads for Coco Pops Granola and Mars Krushems must not appear again in their current form, while McDonald’s escapes a ban for a Big Mac bus ticket promo.

Tom Goodwin: When disruption means breaking the law, how do brands respond?

Startups have disrupted global markets and big brands by spotting unregulated industries and gaps in enforcement, so established businesses have to fight back and exploit their own opportunities.

Renault brings back Thierry Henry to reignite ‘va va voom’

The French striker returns to British screens as part of a new series of TV idents to broadcast live matches and non-live programming of the Premier League season.

One marketer on falling out of and back in love with big brands

From colouring in sketches of shoes in the 1980s, to launching the most complained about ad of the year in the 1990s and turning around the fortunes of a jeans brand “in freefall”, Sue Chidler’s marketing career has certainly kept her busy over the last three decades.

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