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Jamming the Marketing Hall of Femme

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Inspiring Innovation: How To Motivate Creative Marketing Teams

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification – available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists – all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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Inspiring Innovation: How To Motivate Creative Marketing Teams

Tips from executives on how to inspire creativity in the workplace

Welcome to this week’s patchwork of questions and answers about political advertising, ABM, voice search, blockchain, and loyalty

An Iconic Approach To Political Ad Transparency

A new DAA initiative to increase ad transparency offers instant access “to information and control over interest-based advertising”

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