Ingredients of an effective digital marketing strategy
Are you looking for a means to understand how digital marketing strategies are created? If this is new to you, know that practising on your own is a great way to get experience in the industry.
The technique you do to deal with a digital marketing plan will vary depending on specific business goals. However, there are things that you need to bear in mind. Following this guide will keep you on the path to success. Here are key ingredients of an effective digital marketing strategy:
Map out a realistic plan
Before anything else, always start with creating a realistic framework. You can do this through content mapping, timelines, and editorial calendars. With this level of content planning and management, there are plenty of tools available that can be of great help.
Establish several ideal and realistic outcomes but leave some room for uncertainties. It can be through identifying a set of key performance indicators (KPIs) that are relevant to your goals and strategy. Without having standard metrics where you can base your strategy, most likely you will not make it to your goal. Make sure to keep the processes simplified when communicating and delegating. Also, establish a comprehensible timeframe to make the team stay focused.
Determine opportune KPIs
To understand how you are able to get your results, you need to find the right metrics. What will help you stay focused on your target, and identify which marketing actions to implement and improve on, is choosing your KPIs.
For you to find out what KPIs to use, learn their relevance to your goal, determine what you are measuring and if it’s related to actual user experience, and the amount needed to report or monitor certain metrics.
Remember that what you are going to collect is not just data, but also a human experience. You are actually viewing traffic from humans. Understand what your customers are doing and use this data to refine things in the future.
Build an effective funnel
For those who have ample experience in traditional marketing, sales funnel should not be new. Here’s an outline of the phases of the buyers’ journey.
Outreach phase. This phase includes running ads on Facebook, creating landing pages, publishing explainer videos and infographics, and content marketing.
Conversion phase. In this phase, involved is the creation of social media accounts, publishing informational blog posts and case studies, and hosting quizzes.
Closing phase. Sending emails, submitting reviews, and disseminating questionnaires are parts of the closing phase.
Retention phase. Organising contests and surveys and providing exclusive offers, white papers, and emails are involved in this phase.
The key to capturing new traffic and re-engaging repeat traffic are outreach, engagement, and brand awareness that are at the top of the funnel. Digital marketing specialists already know what it takes for customers to go through every phase of the funnel.
In conclusion, for you to build an effective digital marketing strategy, you need to have a firm understanding of project management. This includes a well-founded vision of the plan and the bits and pieces involved in dealing with the steps successfully.