How to Scale Your Content Marketing

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

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• [00:27] Today’s Topic:How to Scale Your Content Marketing
• [01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
• [01:36] Always hire the editor first.
• [01:48] Step 3: Have the writers submit topic ideas.
• [02:15] Remember the.
• [02:30] Step 4: Hire someone who helps with promoting.
• [02:48] Step 5: Come up with rubrics for content guidelines and promotion.
• [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
• [03:30] Once again, reference the Content Reusage Framework to repurpose your work.
• [04:03] Step 6: Have a content calendar.
• [04:15] Once the content is out, you promote it. All of this should be in the calendar.
• [04:52] That’s it for today!

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