News

News

How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

Emeric Ernoult started his career in 1996 as a business lawyer in Washington DC. He launched his first startup in France in 2000. After 3 semi-failed Saas projects in the social media space, he finally got traction with Agorapulse, a social media management software launched in 2012. It got to $5M in ARR and is growing 80% per year.

Time Stamped Show Notes:

00:48 – Nathan’s introduction to today’s show

01:28 – How they finished last year with a run rate of $5M

01:38 – Why they’ve built a competitor to Hootsuite with an average RPU of $145 and 3,000 clients

02:25 – How they’ve bootstrapped using cash from their previous project

03:15 – Why they bought out the angel investors from their previous project in 2017

04:25 – The specific details around the buyout and multiples

05:45 – How he co-founded Agorapulse with his CTO

06:23 – Why Emeric is based in France but his team of 40 is distributed throughout the world

07:15 – How they were able to reduce churn through strategic pivots

08:48 – How they’ve reduced monthly revenue churn from 12% to under 4% in 3 years

11:00 – How they doubled revenue YoY

11:17 – Why they pay $150 in fully weighted CAC

12:18 – Why Emeric would rather spend money on Facebook ads than content marketing

14:30 – Why Emeric doesn’t view conference sponsorships as a good growth lever

15:10 – Emeric Ernoult’s favorite business book

15:22 – CEO Emeric Ernoult follows

15:50 – Why he wouldn’t sell for $15M

16:00 – His biggest learning from working in business law

16:44 – Emeric Ernoult’s favorite online tool

16:55 – Average hours of sleep per night

17:10 – If you could let your 20 year old self know one thing, what would it be?

Famous 5

Last business book read?—  Extreme Ownership

What CEO do you follow?—  David Cancel, Drift

What is your favorite online tool?— Slack

How many hours of sleep do you get?— 8

If you could let your 20 year old self know one thing, what would it be?— It’s going to be OK

The post How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space appeared first on Nathan Latka.

Enter your NameEnter your Email Address

Leave a Reply

Your email address will not be published. Required fields are marked *