Grange Insurance Expands Market Reach on TrustedChoice.com’s Digital Marketing Platform
Grange is working hard to identify and appoint forward-leaning insurance agents in all their markets. Our platform enables them to easily scale their visibility to both agents and consumers alike.
TrustedChoice.com, an insurtech company that develops digital solutions for the independent insurance agency channel, today announced Grange Insurance has expanded its participation on the digital marketing platform.
As the industry leader in insurance search engine marketing, with 23,000-plus ‘page one’ search results for insurance phrases on Google, the TrustedChoice.com consumer website attracts 500,000-plus insurance visitors each month. The platform’s “Appetite Engine” is the key technology. Each online insurance shopper is assessed based on his or her needs and then matched with the right independent agent, based on their location, expertise and carrier appointments, which also align with insurers that have a matching appetite to write new business. This allows TrustedChoice.com to connect each insurance customer to the right independent agent and insurance company at the right place, time and price.
A partner on the digital marketing platform since 2016, Grange Insurance will enhance its brand visibility on TrustedChoice.com from targeting personal lines consumers in Georgia and Ohio only to expanding its digital presence to include both personal lines and commercial lines insurance in Georgia, Ohio, Illinois, Indiana, Kentucky, Michigan, Pennsylvania, Tennessee and Virginia.
“Whether it’s a solution for agents or policyholders, our approach to insurance and innovation is centered on investing in tools and products that promote the ease of doing business with us and our independent agency partners,” said Jennifer Jennings, vice president of marketing at Grange. “Expanding our participation on TrustedChoice.com supports that goal and helps us combine our strengths with an established platform that caters to and evolves with the needs of our agents and policyholders.”
According to TrustedChoice.com Senior Vice President of Carrier Relations Vincent Savarese, insurance companies with an eye on differentiation see TrustedChoice.com as an ideal insurtech partner. “It’s exciting to see innovation-focused insurers like Grange choose to expand their partnerships with us. They are working hard to identify and appoint forward-leaning insurance agents in all their markets, and our strong platform enables them to easily scale their visibility to both agents and consumers for the insurance risks they excel at.”
About Grange Insurance
Grange Insurance, with $3 billion in assets and more than $1.2 billion in annual revenue, is an insurance provider founded in 1935 and based in Columbus, Ohio. Through its network of independent agents, Grange offers auto, home, life and business insurance protection. The company and its affiliates serve policyholders in Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin.
TrustedChoice.com builds leading digital insurtech marketing solutions for the independent insurance agency channel. TrustedChoice.com’s solutions suite empowers independent agents and insurers to compete in a digital-first marketplace. Its Advantage digital marketing platform and Agency Nation resources enable agents and insurers to scale their brand visibility to gain and retain clients. The consumer website attracts 500,000-plus visits monthly and offers online insurance consumers a retail-like buying experience, connecting the right risk to the right agent at the right buying moment.