Updated: September 27, 2022
Digital Marketing Tips for Jewelers – Introduction
Are you passionate about having a jewelry business with great products, dozens of sparkly gemstones, and lovely accessories? Have you tried to boost your sales and all you got was stagnancy? Here are some digital marketing tips for jewelers that can help you promote your online jewelry business, invite more customers to your website, and exponentially grow your revenue using proven ROI methods.
The process of selling products and services on digital networks, including on mobile and tablet platforms, is digital marketing. It involves getting the right mix of strategies that are of interest to your market that will result in an increase in sales. Digital marketing is also the process of carrying out market research and analysis of both the implementation of digital marketing strategies and the successful measurement of such strategies.
As a jeweler, you can employ many online tools in digital marketing where you can evaluate results and determine costs. There are several digital platforms on which you can showcase your products and services, including social media networks like Facebook, Instagram and Twitter. You can also do this through Search Engine Optimization (SEO) as well as paid ads (SEM) through Google, Bing, and Yahoo.
Digital Marketing Tips for Jewelers
A Well-Designed Jewelry Website
First up on our digital marketing tips for jewelers: your starting point is your website. What you need is a user-friendly and updated website that will give you a platform to showcase your products. On this platform, you will be able to showcase all the important information about yourself and your products. After setting up a website, ensure that you update it regularly with high-quality images of your products as this will boost your sales and expand your business.
You need to essentially transport your products right to your buyer’s doorstep with an aesthetically appealing and easy-to-navigate modern website.
In addition, ensure that your jewelry website has visible contact information, hours available, and your location on every page to allow buyers to easily get in touch.
Search Engine Optimization for Jewelers
Once you have a solid website available to showcase your products, you then need search engine optimization to increase the chances of your product getting spotted through social media and search engines. Optimizing your websites requires on-page and off-page search engine optimization strategies. This will enable major search engines to understand what your website is all about and as well, be able to rank it higher in search results.
Strategies for successful on-page SEO include the use of meta tag keywords, meta tag descriptions, title tags, heading tags.
Successful off-page SEO includes the use of social media, blogging, video marketing, and setting up RSS feeds.
Email Marketing Services for Jewelers
Email marketing services will help you effectively manage your investment by using emails as a marketing tool. You can create and send emails to a large contact list, gather contact information from interested buyers, and create newsletters which you then send by mail to the contact information that you’ve gathered. Email marketing services involve customer support, user-friendliness, and the use of statistical and analytical tools.
Email marketing is one of the best ways to digitally market your jewelry. Basically, email marketing is free except for the costs of gathering customers’ contact information. You can also automate this so as to schedule emails at your own comfort. As a result, it brings about a fast and easy way to connect directly with your buyers and potential customers. It is therefore beneficial for your business growth and development.
Blogging: Spread Your Knowledge
This is an additional marketing strategy for your jewelry website. Blogging provides you with a platform to highlight your distinct selling points and also establish yourself as an expert jeweler. All you need to do is keep the blog post engaging, creative and fun, and your customers, both potential and current, will keep returning again and again.
Relevant and updated posts about jewelry will send signals to search engines. As a result, this will increase your traffic level. This leads to a higher turnover rate and your website will have an edge over your competitors in the long run. Blogging also helps promote your products by posting links that will redirect readers back to your main web page.
Use of Social Media: Sharing Your Bling
Social media is also a good platform for digital marketing for jewelers. They allow you to boost your product exposure by completely taking advantage of channels such as Instagram, Facebook, and Twitter to educate, promote to, and engage with your customers.
Another important thing to note is to monitor your account regularly by posting frequently on each social media channel and replying to users whenever they engage with your posts. Share content that is relevant from other sites.
You should duly note the following social media tips in order to have a successful jewelry business:
- define your brands
- refresh your pages
- share quality pictures of your products
- put your social media link almost everywhere
- entice your customers by giving away gifts
- upload videos showcasing your products
- carry out influencer programs
Use of Pay-Per-Click (PPC) Advertising for Jewelers
Pay-per-click advertising helps you to decide when, where, and to whom to display your adverts. PPC is an form of advertising that gives you control over your ad campaign in a way that is not available in print media. Pay-per-click ads are displayed right besides Google search results. Using these ads will allow you to measure the success of your campaign. This is a form of paid ads where you pay for clicks and not just impressions.
Digital Marketing Tips for Jewelers – Conclusion
Jewels are some of the most luxurious products on the market. Irrespective of where you are from, digital marketing will help you grow your jewelry business. Implementing the most effective digital strategy will make you see returns on your investment. Effectively applying the above tips will definitely help your jewelry business grow and flourish. If you need any more help with boosting your jewelry business, contact our dedicated white label design team here at Scepter Marketing.