Digital Marketing In the Real World: A Primer
If digital marketing is east, and the real world is west, it may seem at first glance that never the twain shall meet. However, in the assumption, you would be quite wrong. In fact, a synergy of the two can be a hugely effective way of capturing your customers’ attention and spreading the word about your brand. Read on for more information.
One way that you can marry digital and real work marketing is to use QR codes in your campaigns and promotions. A QR or quick response code is a barcode that is expressed in two dimensions that can be scanned by a reader and direct a user directly to a webpage. Specialized readers are not necessary as this can be done via a process of mobile tagging where a smartphone camera can be used to read the code.
Of course, this an excellent way of encouraging customer engagement, and the real strength of it is that it can be personalized for each client quickly, efficiently, and cheaply. What this means is that you can not only get them to visit a specific page but also add content and a welcome that is specifically targeted to them. Something that can be a very effective marketing technique and that you can go to to read more about.
Digital displays and signage
Next, when it comes to digital marketing we tend to think of it as a way of getting users to visit our sites. However, it can also be embedded effectively in a real word environment too.
One way of doing this is by using digital signage and displays in brick and mortar shops and businesses. This being a method that can be far more dynamic than traditional print media signage.
To that end, many businesses invest in digital screen displays for their stores. Although, a much more reasonable yet still effective method for adding this is to visit a site like www.projecticodis.com and invest in an LED projector. This can then be hooked up to a tablet or laptop, and project images and video of your choice on nothing but a plain white wall.
Last, of all, a true synthesis of the digital and physical world is the adoption of touchscreen technology in commercial businesses. Of course, this is where customers are presented with screen displays that they can physically interact with to choose a product or leave feedback about the level of service they have received.
The important thing here is that while this is a way of displaying and collecting information digitally, it also involves real-world physical interactions, as well. Something that can help to increase customer engagement levels.
Such tech is also seen as both novel, and instinctive too. Also, both positive aspects that can help commercial businesses encourage customer interaction with the intention of streamlining their processes, providing better services, and collect data that would have previously been difficult to source.
This, of course, makes, touchscreen tech one of the most crucial tools in bridging the digital-real; world divide when it comes to marketing.