Dezigns by Kamohoalii combine traditional Hawaiian prints with modern fashion
Sponsored by Kamohoalii
Kamohoalii found inspiration through his family as a child, as his mother’s side made kapa. He began his work by incorporating traditional Hawaiian stamps and designs into the kapa. From there, he began to work with modern fabrics while still using traditional designs.
“Our prints tell stories,” he said. “Most of our prints are family designs that have been passed down. Our family is the descendants of the lightning gods, so those lightning patterns represent that family.”
Kamohoalii recently filmed a commercial ahead of the Merrie Monarch festival to celebrate Hawaiian culture and the brand. The commercial begins with halau members pounding kapa with the clothing prints painted on their faces, and then focuses on the clothing.
The brand was one of the seven featured this year in the Hawaii Fashion Showcase. It showed its new designs, which are inspired by the ocean. Kamohoalii, along with other brands in the Hawaii Fashion Showcase, will be holding a pop-up at Ala Moana Center from June 25 to July 11.
For more information: dbkamohoalii.com and @dezignsbykamohoalii on Facebook and Instagram
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