Content Marketing Automation: How To Save Money and Time
You know the old saying: Time is money. That can be especially true when it comes to content marketing. The time you spend typing in contact information or performing repetitive, routine tasks could be time better spent elsewhere. Enter content marketing automation, which takes care of those pesky, repetitive tasks for you.
Content marketing automation can run the gamut from social media automation (such as scheduling posts or connecting with followers) to email marketing automation. It also includes automation of content analysis and automation of keyword research for SEO purposes.
Content marketing automation isn’t a passing fad. The industry is expected to grow to $5.5 billion by 2019. Here’s why it’s useful for marketers and a few tools to check out to get started.
Benefits of Content Marketing Automation
What are the benefits of content marketing automation?
It generates more leads
Marketers who use email marketing automation software generate twice as many leads as those who don’t.
It can boost sales revenue
Marketers say that using automation tools boosted their revenue by 34 percent.
It can boost conversions
Marketers who use automation tools have a 53 percent higher conversion rate compared to those who don’t.
It reduces human error
Another benefit of content marketing automation is that it removes the chance of human error. Whether it’s a small typo that completely changes the meaning of a sentence or a coding mistake that results in error messages, too much is at stake in content marketing to leave room for mistakes.
10 Content Marketing Automation Tools to Pay Attention To
If you’re wondering what type of content or content subjects perform best, BuzzSumo is there for you. The tool automates the content research process by letting you know what’s trending, what keywords are the most popular, and who is sharing what.
Hubspot calls itself an all-in-one inbound marketing software. It aims to automate the leads generation and customer management process by offering features such as SEO automation, email marketing, website creation, and blogging. Hubspot is meant to be a scalable automation tool, meaning it grows with your company.
Social media marketing should go hand in hand with content marketing. Buffer is a tool that automates your social media activity. A primary feature of the tool is the ability to schedule social media posts in advance, so that it looks like you’re constantly tweeting or Instagramming, when in reality you’re busy doing more important things.
Hootsuite is similar to Buffer, in that it’s a social media scheduling tool. It also goes a step further, offering content curation automation and social media monitoring.
IFTTT (which stands for “If then, then that”) isn’t exclusively a tool for content marketers. It’s also designed to help people automate their smart home tools. But content marketers can use it to respond to certain actions on social media. The tool has a variety of “applets” for marketers, such as “get an email when your company is mentioned on ____” or “automatically post Medium stories that you recommend to your LinkedIn profile.”
Pardot is a marketing automation tool designed for B2B companies. It primarily works with Salesforce and helps marketers establish and nurture leads through email marketing.
Constant Contact is an email marketing automation tool that streamlines the process of collecting new email addresses or subscribers and the process of creating and sending email newsletters. It allows you to automate the process of sending certain emails (such as welcome messages to new subscribers or a series of emails designed to keep people engaged and interested in your company).
Marketo is a marketing automation tool that focuses on a variety of areas, including email, social media, and content curation. One of its features allows you to crawl your website, looking for content. You’re then able to choose what to recommend or promote from the content assets it finds. The also tool features email marketing capabilities and social share capabilities.
MailChimp is an email marketing and marketing automation tool that lets you put together email newsletters and automates certain tasks, such as sending welcome messages or “Happy Birthday” emails. It also handles the creation of landing pages and social media ads.
Ahrefs is an SEO automation tool that tackles tasks such as keyword and backlink research, content research, and site audits. It also monitors the ranking of your website and lets you see how your content and sites stack up to your competition.