shopping around facial biometrics technology that can assess shoppers’ demographic attributes and present tailored marketing materials accordingly. While there appears to be a growing amount of discomfort with public deployments of facial recognition technology in the West, primarily over police use of such systems, the use of facial recognition in China is relatively widespread, and seems to have attracted little domestic controversy in the context of China’s police state. The Tien Group may even be able to impress some consumers with its use of biometric marketing; it’s certainly eager to draw attention to it.

August 10, 2018 – by Alex Perala