Business Beach Reads: Improve Your Business While Improving Your Tan

I’m always looking for a good beach read.

I actually often choose nonfiction books for the beach because there’s no better time to start making positive changes in your life — and your business — than when you’re fully relaxed, listening to the calming sound of the ocean. Those are the moments you decide to do things differently. We’ve asked the G/O Digital team to provide their favorite books about business, marketing and just overall life that have helped them over the years in their various professional pursuits. So lather on the sunscreen and plop down in your beach chair with one of these great reads this summer! Recommended By: Amanda Straus, Event and Customer Experience Manager Overview: Networking isn’t the same as it used to be. We live in a digital era where we have the opportunity to network in different ways. When you pave your own path and restructure your network around your values and beliefs you will make worthwhile connections, which will increase your happiness and productivity. Major Takeaway: It is important to form lasting, sincere relationships that enhance your personal and professional life. Build your network around the things you are passionate about. Recommended By: Melanie Franke, Content Marketing Specialist Overview:Getting Things Done is about setting a system that becomes second nature to help prioritize your work tasks and not get stressed out about what you have left to do. It brings order to the chaos of a to-do list and helps you make decisions about what you can do now without being worried about what you have to do later. The system works, and I constantly come back to its principles in my working life. Major Takeaway: Prioritize your tasks by the amount of time it takes you to do them, not their importance. If you have 15 minutes before a meeting, then do something from your 15-minute task list, and go to your meeting on time still. Recommended By: Beth Johnson, Human Resources Coordinator Overview: First published in 1936, this book is a classic! Because of Dale Carnegie’s deep understanding of human interaction, this book can teach you how to become a successful leader and influencer and help you win people to your way of thinking. Major Takeaway: You can make people feel important and appreciated in a genuine way. Recommended By: Megan Perrone, Director of Marketing Overview: We all have the power to show leadership — regardless of your title. This is a great book to claim that staggering power and transform your life and the world around you in the process. Major Takeaway: Victims recite problems. Leaders present solutions. This book puts things into perspective and inspires you at the same time. If you want to form a staff of leaders or if you want to become one yourself, then this is a must read! Recommended By: Andrea Parker, Senior Content Marketing Manager Overview: By taking what we know about human psychology and applying it in simple ways, we can change purchase habits, elicit specific consumer responses and avoid roadblocks in marketing and sales we never knew existed. Real-life examples presented in an entertaining way help us understand the way people think and process information so we can refine our advertising and marketing strategies. Major Takeaway: Subtle changes in messaging can have a lasting impact. As a writer and communicator, I find that by thinking about the intended outcome of any piece of content I create helps inform the way I craft my message so that it resonates with the target audience. Recommended By: Ryan Kluge, Marketing Automation Coordinator Overview:We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. Major Takeaway: Embracing one’s individuality is now the norm and mass marketing is diminishing.

Did you read one of these books and love it? Make sure to let us know on Twitter and Facebook by posting a photo of your book with the hashtag #BusinessBeachReads!

And if you’re looking for something a little shorter and even more business-oriented for your time at the beach, check out our white paper on the Top 5 Digital Marketing Services for Local Businesses.

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