Updated: September 29, 2022
Creative technology platform Bonzai has announced the appointment of Tresa Paul to the newly created role of ‘Global Head – Marketing,’ to spearhead an intensive international marketing strategy and further drive its leadership in the digital advertising vertical.
The appointment is part of a wider ambitious growth strategy designed to enable Bonzai to extend its reach into overseas markets and gain market share in the highly competitive adtech space.
“We couldn’t be more delighted to welcome Tresa to the Bonzai leadership team as we enter the next phase of our exciting journey towards global growth,” said Rahul Pandey, Bonzai’s Co-Founder and Chief Executive Officer.
“For the past seven years, we’ve focused on building and refining our technology platform to create a more impactful and transparent way for Australian brands to engage with their customers.”
“With a strong client base and growing each day, this next phase is about leveraging our current position and ensuring our marketing efforts fuel our global ambitions.”
“This is where Tresa’s extensive experience and diverse skillsets come into play. Having worked across brand marketing, advertising and corporate identity, Tresa is the innovative, agile and globally-minded marketer we need to boost our industry profile as we continue to grow,” concluded Pandey.
Tresa has a portfolio career of 17 years and joins Bonzai after being Senior Vice-President of Ogilvy & Mather, India. In that role, she successfully built Ogilvy Mumbai’s B2B expertise while leading Vodafone Business Services. Throughout her career, she has worked on leading brands like AT&T, Vodafone, Idea Cellular, Tata Tea, Lenskart.com and Vector Consulting, amongst others.
A seasoned expert in marketing and communications, Tresa has managed a range of Global, SME and Startup brands that have bagged numerous effectiveness awards at AME, Effie, and WARC.
Her role at Bonzai will see her work closely with Bonzai’s Co-Founder and CEO, Rahul Pandey to ensure brand, marketing, and sales strategies are strongly integrated and aligned.
“Developing a global marketing infrastructure from the ground up in a dynamic digital technology space is exciting! It opens up fresh opportunities for innovation, disruption, and growth,” said Tresa Paul.
“It’s both a powerful and challenging time to be part of the adtech industry – a place where the future of brand engagement is happening in one of the fastest-evolving and competitive environments, both in Australia and globally.”
“I’m looking forward to building upon the growth strategy that Rahul and the Bonzai team have developed so far while elevating Bonzai as a brand and engaging with our customers in more personalized ways.”
Tresa Paul commenced her role as Global Head – Marketing at Bonzai at the start of May 2018.
Bonzai Appoints Tresa Paul as Global Head – Marketing
By The MTA News DeskJul 05 2018 | 3 Mins Read
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