An Introduction to B2B Email Marketing – B2B Marketing Agency
Let us share with you the one thing most email marketing guides fail to cover — the power of lead nurturing emails.
Lead nurturing tops the list in overlooked marketing strategies that still deliver the best results. In fact, according to HubSpot research, lead nurturing emails generate an 8 percent CTR compared to standalone email blasts, which generate just a 3 percent CTR.
That’s why this guide was created. Download “An Introduction to Email Marketing” and elevate to the next level of B2B email marketing.
In the following pages you will read about:
- Fundamentals of engineering a lead generation email
- How to avoid spam filters and stand out in an inbox
- Setting up email nurturing workflows
- Examples of lead nurturing emails
- Email marketing metrics that matter