Active Marketing: Why Set-It-and-Forget-It Marketing Doesnât Work
There a lot of options when it comes to marketing your company, from the necessary (having a website) to the advanced (proper brand reputation management). There are many ways you can do this marketing, depending on how much time and money you have. One thing weâve seen that universally fails (and can in fact even harm your marketing and your reputation) is automated marketing.Â From unmaintained websites, to automated advertising, to unengaged social media – if you set and forget your marketing, youâre putting your business in danger. Letâs explore four critical areas not to be ignored (and why).
Marketing Plans: They Donât Self-Correct
At the core of any marketing is a marketing plan. If youâre just starting, this might be as simple as âwriting a blogâ or âstarting a social media account for your company.â You budget time and money; you run some ads; you get a new website. But how is any of that affecting your bottom line? Do you know whatâs working and whatâs not?Â How?Â What will you do about it?Â When building a real marketing plan, itâs important to analyze the outcome of your strategies and make changes accordingly. Otherwise, you may be throwing time and money away while you miss what did or didnât work. Not only that, but it can lead to your marketing being inconsistent with your brand.
Social Media:Â Itâs Useless without Engagement
Your social media presence shouldnât be only about posts and shouting into the Social Media arena, or solely about backlinks â it should be another way of communicating with your customers and your larger audience (your potential customers). Because of this, itâs important to monitor and engage in your social media platforms to make sure you can see and interact with users sharing and commenting on your posts, keeping your content topic with the times, and capitalizing on trending topics. Building your brand on social media canât just be posting: you have to communicate.
Ad Analytics:Â You Waste Money Without Review
Advertising online is both the easiest and hardest form of marketing. Easy because you are guaranteed clicks and website visits, hard because you need to make sure youâre investing your money into getting the right people. Especially with platforms like Facebook removing targeting after data scandals, itâs important not only to set up great campaigns but also monitor their progression and success. You need to stay on top of whatâs happening with the tool youâve invested in, the competitive landscape, current affairs and results so you can pivot accordingly. After all, if you donât, you could be throwing lots of money away and not even realize it.
Website: Ignoring Your Website Will Hurt It
Lastly, letâs talk about websites. For this article, weâll put aside the need for a new website every X number of years to keep up with new technology demands and design trends, and solely focus on proper maintenance and attention. Here are 4 places where neglecting it can hurt (or even kill) your website:
If youâre looking to have active and proactive marketing instead of falling victim to the dangers of set-it-and-forget-it marketing, maybe itâs time to team up. Vision Advertising has been helping businesses manage and expand their marketing, staying ever vigilant on the highlighted topics herein, for two decades. Weâre a full-service marketing agency, specializing in comprehensive internet marketing â from websites to social media and everything in-between, to help you not only succeed but thrive. Contact us today to start the discussion and find out what active marketing we can do for you.