Updated: September 28, 2022
Welcome to the digital world, where content marketing is a must for anyone starting a new business. It is an essential component of every strategy. It serves numerous purposes, such as:
- To build brand awareness
- To Assist in lead generation
- To Provide answers to common questions, giving the prospect the information they need to make a purchase decision
- To push “on the fence” prospects to convert
- To attract inbound links for purposes
- To expand your reach via social sharing
While most new companies know they need to do content marketing, many don’t gain much traction. Moreover, the idea of content marketing can be overwhelming for some, especially for those who have little or no experience with it. A great advice for those is to read as much as possible before jumping into the field; however, that would take decades based on all the information available online.
Here are the seven most useful tips.
1. Create a company blog.
Having a company blog is an excellent way to make sure you have a steady stream of content. One way to more easily have a constant stream of content is to improve a company blog. HubSpot offers that you really need to be publishing a blog post nearly every weekday (that is, 4 days per week or 16+ times per month). This means you need to think creatively about what can be a blog post.
2. Use the right tools from the start.
Ultimately it is not about the number of tools but rather the selection of the right tools suited to your business. It makes sense to be careful during the startup phase but making a point to allocate a budget toward the proper management tools is better for customers, employees and ultimately your bottom line. Most of the marketing agencies make the mistake of using a slew of low-cost tools and SAS (software as service) platforms to accomplish every little component of their offerings. Those tools have seemingly no end, and new ones are always popping up. A custom CRM solution, internal task management app and marketing automation suite is necessary for any agency to run smoothly.
3. Quality content leads to better engagement.
Storytelling marketing is one of the best methods you can use to keep people’s attention. It also helps with the overall quality of your articles, and it leads to more shares and engagement.
Do not write content just for the sake of writing and always provide value to the user. Share your own experiences – hacks you have discovered, tricks you have used and even failures you have had. If you do not have enough knowledge yet, you can also use the experience of the industry influencers. Choose the most engaging topics and successful content.
4. When you can’t create, repurpose.
It can be difficult to come up with new content all the time. So re-use what you create in multiple places. After you have written a few posts, you can easily combine them into a white paper that you offer your readers. Moreover, if you have some statistic-heavy blog posts, you can consider using the data to create an infographic. For every piece of content that you create, think about ways you can re-use what you have already developed in a new way to make your content creation efforts easier in the future.
5. Find the right platform and influencers.
Where you post, your content is important. It is also essential who interacts with your content. These are things which people research before they do business with you. They want to know who endorses you, who trusts you, and who is willing to promote you. Do your research to find the right channels and influencers you want on your side. Then you have the challenging task of reaching out.
Take your time to engage with the blog or influencer and get on their mailing list. Understand their writing style and what topics they like. Then write to see if they are indeed a good fit for you and the new audience you seek. Engage with them and their content. Share their stuff across your social network profiles, and engage with them. Leave some meaningful comments on their blog posts, and start to facilitate a relationship with the blog or influencer you are seeking out.
6. Start everything with cornerstone content.
Cornerstone content is a single piece of content that you can build all your future content from. It can include a landing page, white paper or anything similar. It will also keep you from becoming confused. To keep from being overwhelmed by the demands of content creation, focus on developing one or two pieces of cornerstone content, such as a white paper or e-book that will be the go-to sources for the topics you are exploring. Ideally, these assets should be complete, and explore the core themes that align with your content strategy.
7. Use rich videos and images in your content.
Videos and images can help hold readers’ attention and help convey your message.
Engaging your readers is an integral part of content marketing. There are many benefits to increasing your average time on site. An excellent way to do this is to add as much informative, supplemental and high-quality media to all your content. Use high-resolution product images, or embed a useful video for users to view. Any type of multimedia addition to your content will help users stay interested and increase your overall .
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