5 easy marketing wins for eCommerce
The internet is brimming with eCommerce sites and, unless you have a solid strategy in place, it can be hard to stand out amongst the crowd. Take a look at these 5 easy eCommerce wins for those establishing their business online.
Optimise your website for mobile
Mobile optimisation is imperative. In 2017, Australia Post discovered that one in five online purchases are made on a mobile device. If your website isn’t mobile friendly, you’ll undoubtedly lose this portion of your audience. It’s important to the average consumer that their experience is seamless and, most importantly, easy. Ensure your web forms are not just compatible but streamlined for mobile use and that all information on your site is arranged in a way that’s practical and accessible to consumers on any device.
This is a consideration best made before building your website; however, you can employ the services of a web developer to optimise pre-built sites. If you think your site could perform better on smartphones and tablet devices, get in touch with the team at WME for a comprehensive quote.
Get an SEO strategy in place pronto
Search Engine Optimisation (SEO) is the best long-term strategy to ensure your website is found by the people looking for your products. The average user doesn’t generally venture past page #1 of Google search results. They are likely to refine their search term and perform a new search instead. So, the aim of SEO is to get your website on page #1. Using what we know about the Google algorithm, you can make changes to your content and the technical aspects of your site to increase your search engine rank for keywords related to your business. This has proven to generate more traffic, which ultimately leads to more sales.
When it comes to implementation, it’s best to start sooner rather than later, as it does take some time to see results. However, provided you have an active, published website, you can start an SEO strategy for your business at any time. If your business is struggling on the second page of Google search results, SEO is the best way to boost your online profile. With the expertise of a specialist on your side, you can be streeting your competition in no time. If you’re interested in managed SEO services, chat to a digital strategist at WME today.
Use PPC to generate interest upfront
While SEO bubbles away in the background, in its infancy, your digital marketing strategy may need supplementing to get traffic to your site fast. The best way to do this is to capitalise on similar principles but, rather than earning your spot on page #1, you can pay for it. Formerly known as AdWords and now referred to simply as Google Ads, the search giant provides a platform on which you can promote your website on the first page of their search results for your selected keywords. This runs on a pay per click (PPC) basis and allows advertisers to bid on the keywords they want their site to appear for.
This marketing stream can be costly if performed by an amateur but, carried out by a professional, it can generate impressive ROI for your business. Chat to a specialist and link up with WME to get your PPC campaign performing now.
Take advantage of social networks
Social media goes hand in hand with eCommerce. By infiltrating the most popular way to interact online, you can send brand messages and promote your products to a more passive audience, while providing a direct gateway for them to make a purchase. Particularly useful in the fashion industry, social media depends on quality, engaging content to attract viewers organically. To build an audience naturally. social posting should be regular and consistent, but it does take time. Just like Google, Facebook (and its faithful sidekick, Instagram) also provides the opportunity to increase the reach of your content and set up targeted advertising based on audience interests and past activity.
Running a business online is a hands-on experience but there are only so many hats you can wear simultaneously before they start to topple. If social media is not your strength, it’s best to enlist the help of a professional. At WME, we have specialists in both social media posting (organic content) and social media advertising (paid content) who can take the task off your hands and set you up for social success.
Introduce automation where you can
Finally, automation is the best way to streamline your business operations. Automation, as a concept, can be applied across a number of areas of your business but, for use in marketing, is generally linked to email. Email marketing is sometimes thought to be old hat; however, with the right data list, it actually has a really high rate of conversion. Think about it – your list is made up of people who have either purchased from you in the past or showed enough interest in your business to divulge their email address. This is powerful as it means you’re not starting cold. With email automation, you can create entire purchase funnels that are triggered by particular actions, making it quicker and easier for you to get the right messages to the right people.
Most online platforms, like Mailchimp, will offer the option to set up email automations; however, without experience, it can be highly time consuming. WME offer managed email marketing services for businesses who don’t have the time or expertise for DIY. Chat to a digital strategist today to see how we can transform your marketing operations and nab more purchases with automation.