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2018 Holiday Marketing Campaign Guide

Tip to arouse curiosity. [19659272] I do not know which approach is the best? Try A / B Tests.

Here are some email subject ideas for Thanksgiving that you can test:

  • Get Ready for Thanksgiving Dinner
  • When you wake up, get out of coma food: do we have an agreement to propose?
  • Who is ready for seconds? The Thanksgiving sale starts now!
  • Stay in or go out for Thanksgiving?
  • 10% extra discount for early risers only! Celebrate the day!
  • For whom you are grateful
  • Thank you for you: a special holiday message from the XYZ team
  • What is your gratefulness for?
  • Thank 30% off everything
  • Our way of thanking you
  • Thank you, we did it all!
  • Gobble Gobble! Open for a treat of savings!
  • A sale so good that you will cut the game
  • Get these awesome recipes for #Friendsgiving
Preheader

Do not forget that this should not attract the l & # 3939; attention of your line of object. Use it to complete it with a subtle mention of your offer.

Offering free shipping, a 10% discount or another promotion? Thread it in the reading head.

Subject line: Who are you grateful for?

Preheader: For whom? thank you

Subject: Thank you, we did all this!

Preheader: No, seriously. All thanks to you! <3

Subject Line: What are you grateful for?

Preheader: Thank you with these wonderful gifts

Here’s an interesting preheader text – Your Thanksgiving dinner is about to get a major update, used by Mouth in his newsletter on Thanksgiving.

Letterhead and Content

Thanksgiving concerns gratitude, generosity, humility and family. So, your email needs to capture those emotions.

Choose colors and subtle, not flashy images.

Use your copy to connect with subscribers and give them a special feel. Tell them you need it to bring your projects to life.

And be sure to make your offer unique, relevant and useful.

If you have already run multiple Campaigns marketing campaigns, how can you make this one special?

Sometimes it’s not even a good idea to make your emails look good. If your content is interesting or useful, it will work for your audience. As in this example of Art of Manliness, where all their email is to teach you how to cut a turkey. After reading this content, who would not want to upgrade and buy a hard copy of his guide?

or you can simply try to engage your contacts by inviting them to take part in a bargain hunting. As did Clearwater Marine Aquarium in their newsletter below.

Call for Action

As for the others holidays, your main CTA will trigger sales. Getting attention and arousing curiosity is one thing, but you must always force contacts to click and send them to your landing page or online store.

Explain clearly what happens when they click. Is it to get more information on an article – or buy? Be creative, but keep it easy to understand.

Pour vous inspirer, voici un exemple intéressant tiré de Sevenly, qui met l&#39;accent sur le fait qu&#39;en vous achetant, vous pouvez aider les autres. Bien que cela soit principalement indiqué dans leur en-tête, leurs CTA méritent également d’être examinées: «Réclamez cette offre», «Achetez ce sweat à capuche», «Achetez cet ensemble», «Achetez ce sweat-shirt».

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Vendredi noir (23 novembre)

Le vendredi noir marque le début de la saison de magasinage des Fêtes. Puisque tout est question de dépenses, les abonnés sont prêts à faire des affaires. Mais comme c’est le lendemain de Thanksgiving, il peut être difficile de se faire remarquer.

Vous pouvez toujours mener avec succès une campagne du Vendredi noir. Il est préférable de laisser tomber de subtiles allusions pour que vos clients puissent surveiller votre offre après le dîner de Thanksgiving.

Il est judicieux de commencer une semaine avant le Black Friday . En fait, étant donné que les gens sont prêts à faire leurs achats, vous pouvez même commencer la nuit précédente.

Sachez simplement que si vous n&#39;avez pas de magasin physique, vous devez capturer les clients avant qu&#39;ils ne se rendent au centre commercial. 19659004] Certaines entreprises proposent des promotions du vendredi noir pendant une semaine ou un week-end. N&#39;oubliez pas que cela élimine l&#39;urgence d&#39;acheter maintenant, ce qui risque de diluer votre message et d&#39;afficher un pic de ventes moins impressionnant – même si les recettes globales le compenseront probablement.

Idées de campagnes par courrier électronique vendredi noir

Créez votre liste

Le vendredi noir est une frénésie rapide. Il est donc plus difficile d’étoffer votre liste d’e-mails le jour même.

Hormis les tactiques habituelles – comme offrir un code de réduction ou bénéficier de la gratuité des commandes pour les premières commandes – vous ne pouvez rien faire.

Ce que peut faire ] tu fais? Faites en sorte que votre liste de courrier électronique apparaisse comme un club exclusif.

Utilisez des pages de renvoi, des formulaires contextuels, des tablettes en magasin, des bannières d&#39;affichage et d&#39;autres outils pour promouvoir de meilleures offres uniquement disponibles pour les initiés.

Planifiez à l&#39;avance. Proposerez-vous du contenu exclusif, des cadeaux gratuits, des retours et des envois gratuits ou autre chose réservée aux abonnés?

Email design

Subject line

Tout peut arriver le Black Friday – et les acheteurs aiment l&#39;anticipation des offres imbattables et des vols. Alors, utilisez votre ligne de sujet pour créer du suspense.

Voici quelques suggestions:

  • N&#39;en parlez à personne…
  • Vous l&#39;attendiez
  • Vous savez que ça s&#39;en vient…
  • Quelque chose spécial pour vous cette saison
  • C&#39;est le vendredi que vous attendiez…
  • Il est enfin arrivé!
  • 3,2,1, GO! Vos 24 heures commencent maintenant…
  • Le Black Friday est différent cette année…
  • Les offres de black-out de vendredi sont ici…
  • Notre plus grande vente de tous les temps au Black Friday est ici
  • Ça va vite! Obtenez vos offres du Black Friday avant qu’il ne soit trop tard

Vous trouverez ci-dessous quelques exemples créatifs d’une marque en particulier, MVMT.

Les autres sujets qu&#39;ils ont utilisés:

  • AVERTISSEMENT: Ces offres du Black Friday sont [19659047] SOYEZ LE PREMIER | Black Friday commence MAINTENANT
  • F% @ *!
  • BLACK FRIDAY EXTENSION DE LA VENTE
Preheader

Vous souhaitez convertir davantage de contacts pour qu&#39;ils puissent rejoindre votre newsletter? Utilisez le pré-en-tête pour leur donner un coup de pouce.

Considérez ces combos en utilisant les lignes d&#39;objet ci-dessus:

Ligne d&#39;objet: N&#39;en parlez à personne…

Preheader: Gardons le secret

Ligne objet: C&#39;est enfin là!

Preheader: Êtes-vous prêt?

Objet: est différent cette année…

Preheader: Préparez-vous à être choqué!

En-tête et contenu

Le Vendredi noir, les choses vont vite. Très vite. Ainsi, vos clients veulent savoir rapidement si votre offre est vraiment la meilleure, ou s’ils doivent acheter ailleurs.

C’est pourquoi votre en-tête et votre contenu doivent être entièrement centrés sur vos produits. Pas d&#39;articles, pas de vidéos amusantes, juste des offres.

Alors, gardez votre en-tête clair et concis. Cela ne devrait prendre qu&#39;une seconde ou deux pour comprendre votre offre.

Ajoutez une barre de navigation, des images de haute qualité et une copie courte. Votre objectif: amener les gens sur votre page de destination dès que possible.

La palette de couleurs doit contraster le noir avec les couleurs de votre marque.

Voici comment Sevenly a conçu sa campagne de courrier électronique pour que ses abonnés au courrier soient rapidement sur le palier. Notez qu’ils ont créé un sentiment d’urgence supplémentaire en proposant leur offre uniquement aux 500 premiers clients qui ont utilisé le code.

Appel à l&#39;action

Votre CTA doit être descriptif, convaincant et amusant.

Placez-le dans un endroit bien visible et convaincre les contacts dont ils ont besoin d&#39;acheter maintenant – ou d&#39;oublier!

Un CTA gagnant dépend de votre public. Cet exemple de Cards Against Humanity a été un énorme succès, même s&#39;il va à l&#39;encontre des meilleures pratiques. Remarquez également leur sujet court mais très intriguant.

Lundi Cyber ​​(26 novembre)

Lundi Cyber est considéré comme le plus grand jour de magasinage en ligne de l&#39;année, le lundi qui suit Thanksgiving.

Si vous avez lancé les campagnes Thanksgiving et Black Friday, il est sage de donner une pause à votre public avant de le commercialiser à nouveau.

La journée est consacrée aux achats en ligne. Vous devez donc vous concentrer sur la génération de trafic sur votre site. But because competition is fierce, you need to get creative and offer something unique.

What makes Cyber Monday unique? Shoppers from all over the world wait ‘til the day to bag a bargain – the savings are that good.

So you want to get everything in place before then. Here are some things to consider:

  • Do you offer international shipping – and is it fast enough?
  • Are your offer terms (like free refunds) clear – and available to international customers?
  • Is your site localized? Do prices and tax automatically convert to the customer’s currency?
  • Is it easy to place an order with an international address – such as different zip code formats?
  • Is your site mobile-optimized?

Even if you don’t sell overseas, it’s worth keeping international buyers in mind if your analytics show they visit your site.

Cyber Monday email campaign ideas

Build your list

On top of the tips we covered for other holidays, you might like to consider wishlists to grow your Cyber Monday list.

Wishlists reduce the risk of customers going elsewhere for a product they’ve been waiting for. They simply sign up and get a notification when the product is back in stock or has dropped in price.

And that means wishlists could be your secret tactic for getting many more conversions.

It’s also an essential tool for ecommerce businesses that sell premium products or have limited stock.

Email design

Subject line

Stand out with these subject line ideas that will make your Cyber Monday emails as exciting as a Game of Thrones season finale:

  • Like Xmas but better. Cyber Monday is here!
  • It’s now or never!
  • Say hello to amazing savings!
  • Cyber Monday on a Sunday…
  • The clock is ticking on these Cyber Monday deals
  • Oops, we’ve gone a bit overboard!
  • Your Cyber Monday offer is here
  • Cyber Monday? We’ve got you covered
  • Hello? Is it savings you’re looking for?
  • Cyber Monday 24-hour sale starts now!
  • Your wishlist at Cyber Monday prices
Preheader

As always, the preheader should complement and complete the subject line story.

Here are some examples to inspire you:

Subject line: It’s now or never!

Preheader: Only 8 hours left on these Cyber Monday deals

Subject line: Cyber Monday on a Sunday…

Preheader: Who are we to judge?

Subject line: Hello? Is it savings you’re looking for?

Preheader: This joke is awful, but our offers are awesome!

Here’s one example of an interesting newsletter with a catchy subject line and preheader from CAT:

Subject line: ENDS TOMORROW: Get 30% Off + 20% Off Outlet

Preheader: There’s still time (but not much)! Get an extra 20@ on already marked-down boots, shoes, and more!

Header and content

You have to pull out all your top tactics to outperform your Cyber Monday competitors.

  • Personalizing emails based on customers’ past behavior
  • Engaging content, like animated GIFs or interactive emails
  • Beautiful, high-quality images, like user-generated content for social proof
  • Amazing offers: will free shipping be enough to win over your contacts?
  • Compelling copy that focuses on benefits, not just product features

Dig into your CRM and pinpoint product categories customers bought from before.

Then use dynamic content to personalize your emails with offers on the top category.

You can also highlight best-selling or premium products from a complementary cat egory.

Do the same on your site, showcasing suggested items beside the customer’s shopping cart – with a special deal or free shipping when added to their order.

Remember, each extra item added to the cart covers the costs of finding new customers. And once your customer checks out, they’ll be more willing to buy from you next time.

Whatever you do, bear in mind Cyber Monday moves fast. So make sure to A/B test the most critical campaign elements.

Call to action

Craft your calls to action carefully. Be creative and skip the standard “buy now” copy – while sticking to your unique brand voice.

  • Show me what you’ve got
  • Let’s save!
  • Show me the deals!
  • Start saving now
  • Offers like this should be illegal
  • One click to rule them all
  • You’re one click away from amazing offers

Here’s an example of a slightly unoriginal but very clear call to action button from Cyber Monday newsletter sent by GQ.

Christmas (December 24-26)

Shopping season is coming to an end. But first, there’s Christmas. A time to switch off, spend time with loved ones and exchange gifts.

And because people tend to put a lot of time and thought into finding the perfect gift, you have all December to promote your products. Some retailers start as early as November – and there are even Christmas shops that run all year long!

Between Cyber Monday and Christmas, there are only a few smaller events like Super Saturday and Free Shipping Day. So most brands just focus on Christmas marketing.

Mark December 1 for your campaign launch, and let’s look at how to make it a success:

Christmas email campaign ideas

Build your list

Since your Christmas campaign can run for a while, there’s a good chance you’ll build a strong list.

Here are some ways to do it:

  • Run a ‘12 Days of Christmas’ campaign. Send daily offers or gift inspirations to those who signed up via an exclusive landing page.Of course, you’ll need to promote the page across your social media channels, in your newsletter, or with paid ads. But your list will grow with a group of people interested in hearing from you.
  • Create an advent calendar campaign. Follow the same steps as above, with 25 days to convince your customers to buy their gifts from you.
  • Create a Christmas guide to decorations, interiors inspiration, or recipes. Then use it as a lead magnet on your landing pages and in pop up forms, to build an email list of people looking for something special.
  • Build your campaign around a cause. Donate a portion of your revenue to a chosen charity (like you did for Movember) and promote it so customers can feel good – and do good – buying from you.

Speaking of guides, here’s an email promoting a gift guide created by Mahabis.

Email design

Subject line

There’s something magical about Christmas. Carol singing, Wham’s Last Christmas rocking the radio, decorations, mulled wine, Starbuck’s Christmas blend, and quality time with family and friends. What’s not to love?

But as a marketer, you’ll probably focus on one thing in your campaign: gifts.

Of course, if you find yourself all Christmased out, why not do something different? Mix up your messages, say something less festive, or try out a new A/B test variant to see what works.

Here are some subject line ideas you could try:

  • Share this wonderful news with your loved ones
  • Feeling Christmassy?
  • Ho ho ho! Holiday savings inside!
  • Deals as red-hot as Rudolph’s nose!
  • Michael Bublé or Mariah Carey?
  • Here’s our gift to you
  • Christmas is about sharing
  • See our holiday style guide
  • Looking for Christmas gift inspirations?
  • Get your gifts on time with free shipping
  • Guaranteed Christmas morning smiles inside
  • Don’t risk it. Buy your own perfect gift!
  • Buying gifts last minute? We’ve got you covered
  • Perfect gift for everyone you love
  • Out of ideas? Get a gift card!
  • Buy your holiday presents now…
  • 5 Christmas dinner conversation starters. You’ll thanks us later!
Preheader

The preheader can either continue the story from your subject line, or add a sweetener like free giftwrap.

Subject line: Buy your gifts now…

Preheader: …and spend more time with your loved ones later

Subject line: Out of ideas? Get a gift card!

Preheader: Let them choose their perfect present

Subject line: Don’t risk it. Buy your own perfect gift!

Preheader: Forget Santa – treat yourself

Header and content

Your emails should evoke that Christmas magic: sitting by the fire, unwrapping gifts, or being with the ones you love.

Stick to a familiar color scheme: gold, red, yellow, and green. Use Coolors or search Christmas-themed color palettes in Google to get inspired.

Your product shots should also look festive. You could even stage a themed shoot to get customers in the holiday spirit.

Also, consider using animated GIFs. Like in this example from MVMT, which helps you feel like you’re already unwrapping the gift yourself.

Call to action

Should your CTA be short and sweet, or descriptive? There’s only one way to find out: test it.

  • Order now to get it before Christmas
  • Christmas deals – yasss!
  • Claim your Christmas coupon now!
  • Become Santa’s little helper
  • Holiday inspirations right here
  • Look what’s hiding under the tree
  • FaLaLaLaLa, Christmas is here!

Alternatively, you could just invite your subscribers to “start gifting”, like United By Blue does in their email below.

What’s your holiday marketing campaign plan?

Now that you have all our holiday marketing campaign secrets, what will you do?

Let us know what holidays you’re targeting – and the tactics you plan to use.

The post 2018 Holiday Marketing Campaigns Guide appeared first on GetResponse Blog – Online Marketing Tips.

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