14 Best Video Marketing Tools You Wish You Knew Earlier
No matter if you have your own website or frequently use social media, you cannot ignore the use of video. It is a robust method of reaching a larger audience for driving traffic and convincing that audience to become brand advocates and loyal customers. Videos can certainly go a long way in capturing the imagination of your audience instead of just mere words, and the right video can really go a long way towards sealing the deal. However, you will now be pondering over what tools will be required to put this to effect. This is why we have put together 14 of the most effective video marketing tools you wish you had knowledge of earlier but now can select according to your needs. Some of these you may already be familiar with, but it would be an injustice if they can’t make it to this list.
The world’s most popular video platform, YouTube is constantly evolving. The fact that YouTube has one billion hours of video watched by around a billion users on a daily basis, it makes it an easy ticket to visibility. Video marketers are realizing how powerful YouTube is as a marketing tool, with 48% of all marketers planning to use YouTube as a content distribution channel within the next year. YouTube has it’s defining traits, for example, all public videos are possible in the YouTube search function. YoutTube’s home screen is customized to the requirements and most frequently watched topics of the individual user. The platform will suggest a video the viewer will possibly find interesting based on their search past. If your marketing video is based on a similar area to what the user usually watches, there is a good chance that your video will be recommended to the viewer, putting them on the road towards being a potential customer. Learn how to grow YouTube audience by making Vlogs?
Vimeo is one of the highest-rated, high-quality video hosting sites. Given their tremendous growth over the past few years, they have also introduced the very useful Vimeo Business. This will allow you to manage all your videos in a single place, with around 5TB of storage and more importantly, no frustrating uploading limits. Vimeo is fantastic in enhancing audience engagement by enabling your videos to be embedded anywhere you like. It also permits you to add clickable calls and capture emails to add to your list, something which is of absolute importance to your marketing goals. In addition, when you have begun your video marketing campaigns, Vimeo also allows you to track your video stats and see what exactly makes your audience interact with your videos, priceless for your marketing education.
Wistia is the impressively professional video hosting platform which allows you to host your videos with adaptive streaming and support for both your 4K and 360 videos. Moreover, these can work on any device. Wistia also consists of a brilliant analytics component, which again allows for you to gain a better understanding of your video marketing campaigns and enhance your own marketing education. Another important quality of Wistia is that of its built-in SEO which enables your videos to be seen by Google. Finally, Wistia allows for the high number of lead generation due to it giving you the ability to ask for the emails of your audience members.
TubeBuddy was created as a browser extension for YouTubers seeking to further grow their channels. Investing in the TubeBuddy Pro plan provides access to end screen templates to allow you to direct your viewers to external links when the video finishes, card templates enabling you to add links throughout your posted videos, but most interestingly, you are given access to channel health report, where TubeBuddy creates a report about the overall state and health of your channel at will. Another defining service offered by TubeBuddy is its Share Tracker tool, which allows you to upload and share videos on a wide range of social networks of your choice and allows you to track where the videos are being shared.
This video marketing tool is fantastic in allowing you to create interactive video ads. You can easily brand all of your videos with logos and banners, not to mention the option to add an integrated call to action further enticing the viewer to click on what you have to offer. Conversions from your videos can be further achieved through the addition of email capture and store locator. Plus the video is able to work on any device. Viewbix is so easy to use that a marketer is able to create a solid video within the space of a few minutes without the need of any coding. Viewbix will allow you to place your ads anywhere, no matter if it’s on the browser, mobile in-apps or pre-roll.
6. Tubular Insights
Tubular Insights gives the user the ability to identify the best qualities of their competition and realize the opportunities suited to them for increasing viewership and engagement with their audience. TI analyses over 13 million video content creators in a vast array of genres and industries, highlight their content strategies for you to learn from and work towards replicating their successful methods. TI also provides you with an insight into the digital viewing habits of many millions of consumers, their age, location, and affinity. Additionally, TI allows you to analyze all videos which have surpassed 10,000 views published on Facebook, YouTube or Instagram in the past 36 months.
Founded in 2013 and originating from Santa Monica, California, FameBit allows you to select the platform you desire to promote your brand on, the types of branded content like tutorials and reviews and set your own per video budget. Next, content creators who want to work with you will send your proposals on the types of endorsements they will potentially be able to create for your brand, the platforms they will put them on and the proposed fee. Each proposal will include examples of content, the location, and demographics of the audience. This will give you the required information to choose the right creator for your personal brand. Finally, when you approve the video content they have created for you, the content creator publishes and shared it with their audience to drive views and engagement.
Traditionally, this platform has been used to gain an insight into what content types and topics are attracting the most views and shares. Consumers have taken advantage and now are using it for influencer marketing. Firstly, BuzzSumo enables the user to conduct advanced searches into trends, for example, searching multiple words, excluding words from a specific query, refining domain searches based on topics and even viewing links which have been shared by Twitter. The search strategy which BuzzoSumo allows for here has helped people find the most relevant information on what they need to know about web activities.
After this process, BuzzSumo searches for all influencers who have aided in the amplification of similar content before and gives the user the chance to contact and build important relationships with these influencers. This ensures that even prior to the video’s production, there are a number of marketers available to spread the word, hence BuzzSumo is ideal for planning ahead in video marketing.
9. YouTube Creator Dashboard
This is an outstanding tool to get a high-quality overview of recent activity on your YouTube video channel. After logging in to your account and coming onto your dashboard, you will see total views for all your publicly available videos, your current subscriber tally and the public link needed to be directed to your channel. This information can be viewed at the top of the screen.
The most important sections of YouTube Creator:
The dashboard includes – Video, where you can view the basic statistics for your last four uploads, more information being available upon clicking on the video; Analytics, where you can see how many views your videos have had and new subscribers to your channel over the last month. This gives you a valuable insight into how well your video marketing strategy is working and instantly allows you to look into how to improve this and rectify and weaknesses.
10. Facebook Live
Out of all the many video marketing tools out there, Facebook has to be one of the most robust and easy-to-use platforms. There are many exciting success stories with Facebook Live, for example, some clients have made their first few sales after their first use of Facebook Live. And the process of you replicating such success is easy. You can start a Facebook Live on a topic which is the basis for so many questions for you. This live session can be done from your business page and shared on Facebook groups where you feel your client base is easily reachable. This is a very good opportunity to give them something for free with the condition of them sharing your live post. This is a very tried and tested method of people generating sales and Facebook Live gives you the opportunity to implement this method.
Monosnap is known as an effective tool for picture snapping, however, it also allows for recording video. It has a record video tool in the main drop-down menu. After recording your video, you are able to adjust number frames per second, quality of the recording and the audio. When you are happy with the video, you are then able to resize the recording area, zooming into the specific area relevant to the video. Then you can set up the video extension to .gif or .mp4, and finally, you can upload the video in question to YouTube. Monosnap is definitely one of the best tools to customize the video to your will, hence making a video you feel is best to engage your audience and drive traffic.
12. Meet Edgar
Meet Edgar is another very popular social media management tool which allows you to automate content resharing and fully optimize social traffic. Essentially, you are able to achieve content management without the need of hiring a specific content manager. It can queue your videos while enabling you to work on other important tasks. For this, it has an automated auto-refill queue. This continuous sharing of your videos can significantly boost your traffic. But that’s not all. Meet Edgar is able to generate new leads from your old content, hence leading to a healthy increase in ROI for the products you wish to sell. Check out 11 results-driven social media marketing tips for small businesses.
13. vidiQ Chrome Plugin
Possibly overshadowed by the other platforms, vidiQ plugin goes under the radar as an effective tool. As your SEO game must be strong for YouTube success, vidiQ provides an SEO tool which searches for the best keywords for your content from Big Data analysis and YouTube search trends. vidiQ also gives its users an advanced comment moderation tool, which allows for you to find and reach your YouTube channels most frequent users. You can then engage in conversations with them and conversations with your audience have proven to increase your views by a whopping 4 times. vidiQ also allows for an insight into the performance of your channel, to again learn from your strategy mistakes and rectify them. See 7 advanced SEO tools for enhancing your website performance.
14. True Social Metrics
True Social Metrics is an accomplished social media analytics tool. With it, you are able to look through the social media account of an influencer and see what their most popular videos are. TSM provides you with actionable metrics, giving you amplification and applause rates that can help you with measuring the active engagement of social media pages your videos are shared on. You are able to determine if your videos stimulated a conversation or even any type of response, or if they went a step further to share your video content. You can then determine the videos which are best engaging your viewers and then replicate the strategy which is driving its success. Check out the art of magnetizing more social media followers for your business.
We are lucky to be living in an age where in order to reach a large audience and get viewers, all it takes is a well-made video to do the trick. Although there is a lot that goes into making the video that is well perceived, having the right tools at your perusal takes you one step closer. And that’s why it is very important to have a suite of reliable video marketing tools, which will aid you in your journey to making a success story using videos, no matter what your goal is.